Why is Prospect Consum. falling/rising?

As of 26-Sep, Prospect Consumer Products Ltd is experiencing a decline in its stock price, currently at Rs 83.50, which reflects a decrease of Rs 4.35 or 4.95%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 10.22% during this period. Although the stock opened with a gain of 2.79% today and reached an intraday high of Rs 90.3, it ultimately closed at its day's low. The stock's performance over the past week shows a significant decline of 11.17%, and over the past year, it has decreased by 29.39%. Notably, the stock has been trading erratically, with a lack of trading on one day out of the last 20 days, and while there has been a rise in delivery volume, the overall sentiment remains negative.
In the broader market context, the Sensex has also faced challenges, with a decline of 2.66% over the past week and a modest drop of 0.45% over the past month. However, the year-to-date performance of the Sensex is positive at 2.93%, contrasting sharply with Prospect Consumer Products Ltd's year-to-date decline of 16.29%. This indicates that while the overall market has shown some resilience, the company is struggling significantly more than the benchmark. The stock's performance relative to the sector has also been poor, underperforming by 3.8% today, which further emphasizes the challenges it faces in attracting investor confidence amidst a generally volatile trading environment.