Why is Purple United falling/rising?

As of 13-Oct, Purple United Sales Ltd is experiencing a price increase, currently at Rs 493.40, reflecting a rise of Rs 23.45 or 4.99%. The stock has shown strong performance, with a 1-week return of 8.02% and a 1-month return of 13.78%, significantly outperforming the Sensex, which has only increased by 0.60% and 0.45% respectively during the same periods. Additionally, the stock is trading above all its moving averages, indicating a positive trend. Notably, the stock is just 1.72% away from its 52-week high of Rs 501.9, and there has been a substantial increase in investor participation, with delivery volume rising by 114.29% compared to the 5-day average.
In the broader market context, Purple United's strong performance stands in stark contrast to the Sensex's modest gains, highlighting its relative strength in the market. The stock's year-to-date return of 157.31% further emphasizes its outperformance compared to the benchmark's 6.69% increase. This robust performance, coupled with rising investor interest and liquidity, suggests a favorable outlook for the stock, contributing to its upward price movement.