Why is Purple United falling/rising?

As of 28-Oct, Purple United Sales Ltd is experiencing a price increase, with its current price at 560.05, reflecting a rise of 25.55 or 4.78%. The stock has recently hit a new 52-week and all-time high of Rs.561.2, indicating strong upward momentum. It has outperformed its sector by 5.66% today and is trading above all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 275% against the 5-day average, suggesting heightened interest and confidence in the stock.
In the broader market context, Purple United's performance over the past week shows a return of +9.67%, significantly outperforming the Sensex, which only increased by +0.26%. Over the past month, the stock has gained +34.66%, while the Sensex has risen by +5.20%. Year-to-date, Purple United has achieved an impressive return of +192.07%, compared to the Sensex's +9.69%. This strong performance relative to the benchmark indicates that investor sentiment is favoring Purple United, contributing to its rising stock price.