Why is Purple United falling/rising?

As of 13-Nov, Purple United Sales Ltd is experiencing a price increase, currently at Rs. 567.10, which reflects a rise of 11.1 points or 2.0%. The stock has recently hit a new 52-week and all-time high of Rs. 587.95. It has outperformed its sector by 4.75% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 663.89% compared to the 5-day average. The stock has shown impressive returns, with a year-to-date increase of 195.75%, significantly outpacing the Sensex's 9.45% gain.
In the broader market context, Purple United's short-term performance over the past week shows a return of 4.56%, which is notably higher than the Sensex's 1.45% increase during the same period. This strong performance indicates that the stock is gaining traction among investors, likely due to its robust liquidity and positive trading momentum. While there are no specific positive or negative factors listed, the overall market sentiment appears favorable for Purple United, contributing to its rising stock price.