Why is Rite Zone falling/rising?

As of 19-Sep, Rite Zone Chemcon India Ltd is currently priced at 23.70, with no change in price, reflecting a percentage change of 0.00%. The stock has underperformed its sector by 1.1% today and is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has experienced a significant decline in investor participation, with a delivery volume of 1.6k on 18 Sep, which is down by 16.67% compared to the 5-day average. Over the past week, the stock has decreased by 7.06%, and it has seen a year-to-date decline of 47.39%, indicating a persistent downward trend without any available positive factors to counterbalance this movement.
Broader market context shows that while the Sensex has increased by 0.85% over the past week, Rite Zone has significantly lagged behind, highlighting its underperformance relative to the broader market. The stock's year-to-date performance is notably poor compared to the Sensex's gain of 7.11%, further emphasizing the challenges faced by Rite Zone in attracting investor interest and maintaining liquidity. This stark contrast in performance suggests that external market conditions are favoring other stocks, while Rite Zone continues to struggle.