Why is Sheetal Cool falling/rising?

As of 12-Nov, Sheetal Cool Products Ltd is experiencing a price increase, currently at Rs 236.00, reflecting a rise of Rs 12.0 or 5.36%. The stock has shown a positive performance today, outperforming its sector by 5.17% and has gained consecutively over the last two days with a total return of 5.81%. Despite this short-term gain, the stock has underperformed over the longer term, with a year-to-date decline of 25.14% and a one-year return of -29.07%. Factors contributing to the recent price movement include a high management efficiency indicated by a return on capital employed (ROCE) of 17.78%, and the stock trading at a discount compared to its peers. However, the company has faced challenges, including a significant drop in profits and consistent underperformance against benchmarks over the past three years.
In the broader market context, the stock's short-term performance of +1.51% over the past week has outpaced the Sensex, which has increased by 1.21% during the same period. However, the stock's longer-term performance remains concerning, with a three-year decline of 63.77% compared to a 36.69% gain in the benchmark. This stark contrast highlights the challenges faced by Sheetal Cool Products Ltd, including poor long-term growth metrics such as declining net sales and operating profit over the last five years, which may overshadow the recent positive price movement.