Better Choice Co., Inc. () Stock Analysis | Price, Returns, Financials & Key Metrics

Price Point

High/Low

1Day

52 Week

Valuation

Technical

Day's Volume

CASH

251.04 k

Shareholding (Dec 2024)

FII

1.85%

Held by 6 FIIs

DII

96.92%

Held by 1 DIIs

Promoter

0.00%

How big is Better Choice Co., Inc.?

22-Jun-2025

As of Jun 18, Better Choice Co., Inc. has a market capitalization of 1.11 million and reported net sales of 34.97 million with a net profit of -0.17 million over the latest four quarters. As of Dec 24, the company has shareholder's funds of 8.65 million and total assets of 15.80 million.

What does Better Choice Co., Inc. do?

22-Jun-2025

Better Choice Co., Inc. is a micro-cap retail company with recent net sales of $7 million and a net loss of $2 million. It has a market cap of $1.11 million and key metrics indicating financial challenges, including a negative return on equity and no dividend yield.

Is Better Choice Co., Inc. overvalued or undervalued?

20-Sep-2025

As of July 7, 2025, Better Choice Co., Inc. is considered undervalued with an attractive valuation grade, reflected in its favorable Price to Book Value and EV to Sales ratios, despite facing significant challenges evidenced by a year-to-date stock performance decline of 85.57%.

Is Better Choice Co., Inc. technically bullish or bearish?

20-Sep-2025

As of August 15, 2025, Better Choice Co., Inc. has shifted to a mildly bearish trend, with daily moving averages indicating bearishness, while the stock has underperformed the S&P 500 with a year-to-date return of -85.57%.

Score

Click here to find our call on this stock

Strong Sell

Sell

Hold

Buy

Strong Buy

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Dashboard

Unrated Stock - No Analysis Available

Mojo Parameters

Stock DNA

Industry

Retailing

Market cap

USD 1 Million (Micro Cap)

P/E

NA (Loss Making)

Industry P/E

Dividend Yield

0.00%

Debt Equity

0.02

Return on Equity

-56.54%

Price to Book

0.10

Revenue and Profits:

Net Sales:

7 Million

(Quarterly Results - Mar 2025)

Net Profit:

-1 Million

Total Returns

Total Returns (Price + Dividend)

TimePeriod

Price Return

Dividend Return

Total Return

3 Months

17.33%

6 Months

-32.1%

1 Year

-78.85%

2 Years

-97.26%

3 Years

-35.58%

4 Years

-99.7%

5 Years

-99.83%

Better Choice Co., Inc. for the last several years.

Risk Adjusted Returns v/s

News & Corporate Actions

News

Is Better Choice Co., Inc. technically bullish or bearish?

As of 15 August 2025, the technical trend for Better Choice Co., Inc. has changed from bearish to mildly bearish. The current stance is mildly bearish, driven by the daily moving averages indicating bearishness, while the weekly MACD and KST show mild bullishness. The monthly RSI is bullish, but the Bollinger Bands and KST indicate bearish trends. The stock has significantly underperformed against the S&P 500, with a year-to-date return of -85.57% compared to the S&P 500's 12.22%....

Is Better Choice Co., Inc. overvalued or undervalued?

As of 7 July 2025, Better Choice Co., Inc. has moved from a fair to an attractive valuation grade, indicating a potential undervaluation. The company appears to be undervalued, particularly given its Price to Book Value of 2.63 and an EV to Sales ratio of 0.63, which suggests that the market may not be fully recognizing its value relative to its sales. Additionally, the EV to Capital Employed ratio stands at 2.75, further supporting the notion that the company is undervalued compared to its capital investments. In comparison to its peers, Better Choice Co., Inc. has a more favorable valuation profile than Kirkland's, Inc., which has a P/E ratio of -1.9048, and Brilliant Earth Group, Inc., which has a P/E ratio of -60.3981. Despite its attractive valuation grade, the company's recent stock performance has been concerning, with a year-to-date return of -85.57% compared to the S&P 500's gain of 12.22%, highli...

No announcement available

Corporate Actions

No corporate action available

Key Factors

Quality key factors

Factor

Value

Sales Growth (5y)

7.14%

EBIT Growth (5y)

13.50%

EBIT to Interest (avg)

-8.76

Debt to EBITDA (avg)

Negative Net Debt

Net Debt to Equity (avg)

-0.07

Sales to Capital Employed (avg)

3.38

Tax Ratio

5.70%

Dividend Payout Ratio

Pledged Shares

Institutional Holding

15.56%

ROCE (avg)

ROE (avg)

Valuation key factors

Factor

Value

P/E Ratio

NA (Loss Making)

Industry P/E

Price to Book Value

2.63

EV to EBIT

-3.71

EV to EBITDA

-3.79

EV to Capital Employed

2.75

EV to Sales

0.63

PEG Ratio

Dividend Yield

ROCE (Latest)

-74.04%

ROE (Latest)

-73.65%

Technicals key factors

Indicator

Weekly

Monthly

MACD

Mildly Bullish

RSI

No Signal

Bullish

Bollinger Bands

Bearish

Sideways

Moving Averages

Bearish (Daily)

KST

Mildly Bullish

Bearish

Dow Theory

Mildly Bearish

OBV

No Trend

Mildly Bullish

Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned

Shareholding

Shareholding Snapshot : Dec 2024

Shareholding Compare (%holding)

Majority shareholders

Foreign Institutions

Domestic Funds

Held in 5 Schemes (1.23%)

Foreign Institutions

Held by 6 Foreign Institutions (1.85%)

Strategic Entities with highest holding

Highest Public shareholder

Financial

[
  {
    "link": "quarterly",
    "btn_text": "All Quarterly Results",
    "header": "Quarterly Results Snapshot (Consolidated) - Mar'25 - QoQ",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "QoQ Growth in quarter ended Mar 2025 is 0.00% vs -36.84% in Dec 2024",
        "dir": 1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "QoQ Growth in quarter ended Mar 2025 is 33.33% vs -200.00% in Dec 2024",
        "dir": 1
      }
    ],
    "table": {
      "header": [
        "Mar'25",
        "Dec'24",
        "Change(%)"
      ],
      "body": [
        {
          "field": "Net Sales",
          "val1": "7.20",
          "val2": "7.20",
          "chgp": "",
          "chgp_class": "neutral"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "-1.10",
          "val2": "-1.60",
          "chgp": "31.25%",
          "chgp_class": "positive"
        },
        {
          "field": "Interest",
          "val1": "0.00",
          "val2": "0.00",
          "chgp": "",
          "chgp_class": "neutral"
        },
        {
          "field": "Exceptional Items",
          "val1": "0.00",
          "val2": "0.00",
          "chgp": "",
          "chgp_class": "neutral"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "-1.00",
          "val2": "-1.50",
          "chgp": "33.33%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "-152.00%",
          "val2": "-230.40%",
          "chgp": "7.84%",
          "chgp_class": "positive"
        }
      ]
    }
  },
  {
    "link": "annual",
    "btn_text": "All Annual Results",
    "header": "Annual Results Snapshot (Consolidated) - Dec'24",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "YoY Growth in year ended Dec 2024 is -9.33% vs -29.43% in Dec 2023",
        "dir": 1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "YoY Growth in year ended Dec 2024 is 99.12% vs 41.98% in Dec 2023",
        "dir": 1
      }
    ],
    "table": {
      "header": [
        "Dec'24",
        "Dec'23",
        "Change(%)"
      ],
      "body": [
        {
          "field": "Net Sales",
          "val1": "35.00",
          "val2": "38.60",
          "chgp": "-9.33%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "-5.80",
          "val2": "-11.00",
          "chgp": "47.27%",
          "chgp_class": "positive"
        },
        {
          "field": "Interest",
          "val1": "0.50",
          "val2": "1.40",
          "chgp": "-64.29%",
          "chgp_class": "positive"
        },
        {
          "field": "Exceptional Items",
          "val1": "6.20",
          "val2": "-8.80",
          "chgp": "170.45%",
          "chgp_class": "positive"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "-0.20",
          "val2": "-22.80",
          "chgp": "99.12%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "-170.60%",
          "val2": "-327.70%",
          "chgp": "15.71%",
          "chgp_class": "positive"
        }
      ]
    }
  }
]

Quarterly Results Snapshot (Consolidated) - Mar'25 - QoQ

Mar'25

Dec'24

Change(%)

Net Sales

7.20

Operating Profit (PBDIT) excl Other Income

-1.10

-1.60

31.25%

Interest

0.00

Exceptional Items

0.00

Consolidate Net Profit

-1.00

-1.50

33.33%

Operating Profit Margin (Excl OI)

-152.00%

-230.40%

7.84%

USD in Million.

Compare with Peers

Net Sales

QoQ Growth in quarter ended Mar 2025 is 0.00% vs -36.84% in Dec 2024

Consolidated Net Profit

QoQ Growth in quarter ended Mar 2025 is 33.33% vs -200.00% in Dec 2024

All Quarterly Results

Annual Results Snapshot (Consolidated) - Dec'24

Dec'24

Dec'23

Change(%)

Net Sales

35.00

38.60

-9.33%

Operating Profit (PBDIT) excl Other Income

-5.80

-11.00

47.27%

Interest

0.50

1.40

-64.29%

Exceptional Items

6.20

-8.80

170.45%

Consolidate Net Profit

-0.20

-22.80

99.12%

Operating Profit Margin (Excl OI)

-170.60%

-327.70%

15.71%

USD in Million.

Compare with Peers

Net Sales

YoY Growth in year ended Dec 2024 is -9.33% vs -29.43% in Dec 2023

Consolidated Net Profit

YoY Growth in year ended Dec 2024 is 99.12% vs 41.98% in Dec 2023

All Annual Results

Company CV

About Better Choice Co., Inc.

Better Choice Co., Inc.

Retailing

No Details Available.

Company Coordinates

No Company Details Available

Better Choice Co., Inc.

1Day

52 Week

CASH

FII

DII

Promoter

How big is Better Choice Co., Inc.?

Watch in Real-Time

What does Better Choice Co., Inc. do?

Is Better Choice Co., Inc. overvalued or undervalued?

Is Better Choice Co., Inc. technically bullish or bearish?

MarketsMojo — Loved in India, Now Global

Dashboard

Mojo Parameters

Stock DNA

Total Returns (Price + Dividend)

Risk Adjusted Returns v/s

News

Is Better Choice Co., Inc. technically bullish or bearish?

Is Better Choice Co., Inc. overvalued or undervalued?

Announcements

Corporate Actions

Quality key factors

Valuation key factors

Technicals key factors

Shareholding Snapshot : Dec 2024

Shareholding Compare (%holding)

Quarterly Results Snapshot (Consolidated) - Mar'25 - QoQ

Annual Results Snapshot (Consolidated) - Dec'24

About Better Choice Co., Inc.

Company Coordinates