Ackroo Inc. (Ackroo) develops and sells an online loyalty and rewards platform that enables businesses to design and execute customer transaction, engagement and retention strategies. The Company's operations are focused on selling its cloud-based gift card and loyalty platform into the retail and hospitality markets across North America with a focus on supporting the small to medium size business segments. Through this focus, Ackroo has developed a solution for all merchants. The Company's Ackroo Anywhere platform provides merchants with approximately three interfaces for their business: real time in-store and online point-of-sale integration to allow merchants to authorize and process transactions; a self-serve program console to help them view critical data for reconciliation, reporting and marketing purposes while also allowing them to manage and modify their program, and a customer interface to allow consumers to register, check, transfer and reload balances.