AssetCo plc is a United Kingdom-based company, which is engaged in the provision of management and resources to the fire and rescue emergency services in international markets. The Company trades through a branch in the United Arab Emirates (UAE) and its strategy is to develop its business. It operates in one segment, being the provision of management and resources to fire and rescue emergency services. The Company provides outsourced fire and rescue services, including the provision of personnel, training and equipment. It advises governments and industry in the management and provision of fire and rescue services. Its solutions include the recruitment, training and provision of all personnel, the development of internationally accredited operating standards, operational asset procurement, and asset and facilities management.