British American Tobacco p.l.c. is a holding company. The Company is a multi-category consumer goods company that provides tobacco and nicotine products. Its Potentially Reduced-Risk Products (PRRP) include vapour, tobacco heating products (THP), modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. Its THP includes glo, neo sticks and its hybrid products; vapour products include vype, vuse, ten motives and ViP, and modern oral includes white modern oral brands of EPOK, Lyft and Velo. The Company’s segments include United States of America, Americas and Sub-Saharan Africa, Europe and North Africa, and Asia-Pacific and Middle East. The Company’s international and local cigarette brands include Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, Benson & Hedges, John Player Gold Leaf, State Express 555 and Shuang Xi.