Catena Media p.l.c. is a Sweden-based company, engaged in holding investments in subsidiaries. The Company operates within the iGaming industry. The Company attracts users through online marketing techniques and subsequently seeks to channel high value traffic (users) to online and mobile businesses, which, in turn, convert such traffic into paying customers. Its online marketing methodologies include generating organic traffic by Search Engine Optimization (SEO), including acquisitions, and Paid media by using Pay-Per-Click (PPC) media channels. The Company attracts online players through various products and services, and directs them to various business-to-business (B2B) customers, meaning iGaming operators. The Company owns and operates over 3,000 Websites in various languages, Bettingpro.com, MrGamez.net and Spielekiste.de are among them. The Company caters to Sweden, Norway, Finland, the Netherlands, Italy, Belgium, France and the United Kingdom.