Frasers Group PLC, formerly Sports Direct International PLC, is a United Kingdom-based sporting goods retailer. The Company operates a portfolio of sports, fitness, fashion and lifestyle fascias and brands. Its segments include UK Retail, European Retail, Rest of World Retail and Wholesale & licensing. UK Retail segment includes UK Sports Retail, which includes the United Kingdom (UK) retail network of sports stores, USC stores, Game UK stores and concessions, along with related websites, and Premium Lifestyle that includes the premium retail businesses, such as Flannels, Cruise, van mildert and House of Fraser, along with related websites. European Retail includes the European retail network, including Game Spain. Rest of World Retail includes the results of United States based retail activities, Asia based retail activities along with their e-commerce sites. Wholesale & licensing segment includes the Group's portfolio of international brands, such as Everlast, Lonsdale and Slazenger.