Bublar Group AB (publ) is a Sweden-based mobile gaming company. It combines two core technologies during development of games: augmented reality (AR) and location-based services (LBS). The technologies are integrated within location-based software platform. Additionally, the Company focuses on areas of eye tracking, haptics, natural user interfaces and real-time three-dimensional visualization/simulation. The primary product is the application Babla the social playground, where users are able to create content, such as images in real time, and share it with others. Also, the application contains a range of social functions. The primary distribution markets comprise Australia, New Zealand and Philippines.