Hopening SA, formerly Optimus SA, is a France-based company engaged in the development of marketing campaigns designed for charity associations, public interest groups and ethical businesses. The Company promotes general interest projects, develops public awareness, and facilitates the collection of funds. The Company’s activities include three main lines: Fundraising, including consulting, direct and online marketing and event organization, among others; Communication, which includes strategic consulting, brand and communication strategy and Database Services, including data analysis, data mining, data collection and management, through a software package Qualidata, which enables the data collection from different sources. Its clients include schools and universities, laboratories and healthcare institutes, environmental, handicapped and humanitarian associations, among others. It merged with Excel.