Inuvo, Inc. (Inuvo) is an Internet advertising technology and digital publishing company. The Company operates through two segments: the Partner Network (advertising technology), and the Owned and Operated Network (digital publishing). Within the Partner Network segment, the Company recruits online publishers and provides them an advertising delivery service, the primary brands for which are ValidClick and SearchLinks. This service allows publishers the ability to place Inuvo advertising-technology in various locations and configurations within their Website or application for either a desktop or a mobile implementation. The Owned and Operated Network segment designs, builds and markets consumer Websites and applications. This segment consists of its main online property marketed under the ALOT brand and various other Websites targeted at specific demographics, such as EARNSPENDLIVE and sites designed for generating leads in a specific market vertical, such as ASKTHIS for automotive.