Larq SA, previously CAM Media SA, is a Poland-based advertising agency. It operates under six segments: Transit Advertising, which includes campaigns on external and internal surfaces of buses and streetcars; Ambient Solutions, which includes spatial installations inside retail outlets and urban display conditions; Mega Format, which includes surface displays on building facades and three dimensional (3D) structures; Event Unlimited, which includes occasional events, integration events and cultural events; Retail Ticket, which includes advertisements on the reserves of cash-register receipt invoices in hypermarket and supermarket chains; and Creative Works, which includes image, product and promotional campaigns, loyalty programs, visual identification design, packaging design and retail outlets interior design. As of December 31, 2011, the Company formed a capital group consisting of five subsidiaries. On December 12, 2012, the Company acquired a 50.49% stake in Brand 24 SA.