Magnite Inc., formerly The Rubicon Project, Inc., provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. The Company’s platform features applications and services for sellers of digital advertising inventory, or publishers, that own or operate Websites, applications, connected television (CTV) channels, and other digital media properties, to manage and monetize their inventory. Its platform also features applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's clients include publishers of Websites, CTV channels, mobile applications and buyers of digital advertising inventory.