Midsona AB, formerly Midelfart Sonesson AB is a Sweden-based company engaged in the development, manufacture and marketing of consumer healthcare products in the Nordic region. Its products are divided into three product areas: Healthfoods, Hygiene, Personal Care. The Company consists of three geographical areas, namely Sweden, Norway and Finland. The business areas in Sweden, Norway and Finland market and sell nutritional supplements, herbal remedies, health foods, skin care and beauty products to grocery stores, pharmacies and health stores in respective geographic markets. The Company has several priority brands, such as Friggs, Urtekram, Naturdiet, Miwana, MyggA, Dalblads, Tri Tolonen, Supernature.