New Nordic Healthbrands AB (New Nordic) is a Sweden-based food supplement and naturopathy company. The Company develops and sells dietary supplements, herbal remedies and related personal care products. New Nordic offers products in such segments as Diet, which includes brand names Apple Cider, BioFirm and Chili Burn, among others; Vitality, which includes brands Blue Berry, Frutin, Active Liver and dida, among others, and Beauty, which includes product lines Hair Volume, Nail Strong and Skin Care, among others. New Nordic's products are available in more than 30 countries, with focus on the Nordic region and the United States.