S4 Capital PLC is a United Kingdom-based company that provides digital advertising and marketing services. The Company produces digital campaigns, films, creative content, platforms and ecommerce for homegrown and international brands and provides programmatic solutions for marketers and agencies. The Company has three operating segments which are First-Party Data, Content and Programmatic. The Content Practice consists of short-term, one to six month, projects with fixed pricing and projects with longer lasting characteristics with prices that are mostly based on actual time spent. The Programmatic Practice consists of full-service campaign management analytics, creative production and ad serving, platform and systems integration and transition and training and education.