Sure Ventures PLC is a United Kingdom-based investment or venture capital company. The investment objective of the Company is to achieve capital growth for investors. It invests in early stage technology companies, with a focus on software-centric businesses in three chosen target markets: Augmented Reality and Virtual Reality (AR/VR), Financial Technology (FinTech) and Internet of Things (IoT). The Company seeks to invest its portfolio in companies that have principal operations in The United Kingdom, Ireland and the European Economic Areas. The Company invests at the seed stage of software companies operating to help them grow towards their Series-A funding, and intend to follow-on the investment. The Company also invests in listed and un-listed securities.