Simply Good Foods Co is a developer, marketer and seller of nutritional foods and snacking products. The Company’s product portfolio consists primarily of nutrition bars, ready-to-drink (RTD) shakes, snacks and confectionery products. It offers its products under various brands, such as Atkins, SimplyProtein, and Atkins Endulge brand. It offers two types of nutrition bars: Atkins Meal Bars and Atkins Snack Bars. Atkins Meal Bars contain 13 to 17 grams of protein and are available in 11 different flavors. With 2 to 4 grams of net carbs, Atkins Snack Bars contain 7 to 13 grams of protein. Atkins offers 15 varieties of Atkins Snack Bars. Its Atkins RTD shakes contain 10 to 15 grams of protein. Its shakes are available in a variety of flavors, including cookies and creme, cafe caramel and creamy chocolate. Its Plus RTD shakes contain 30 grams of protein. Its Atkins Endulge line consists of desserts without added sugar.