TrueCar, Inc. operates automotive digital marketplace. The Company offers software ecosystem on a technology infrastructure, powered by data and analytics. The Company's platform is available on the TrueCar Website and mobile applications. It enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. Its subsidiary, TrueCar Dealer Solutions Inc, provides the TrueCar Trade product, which gives consumers information on the value of the trade-in vehicles and enables to obtain a trade-in price. It provides dealers with digital retailing software tools. The Company provides information to consumers in the form of owner ratings and reviews, data-driven vehicle rankings, editorial content and in other formats that allow consumers to research, compare and discover the vehicle based on the preferences.