WeSC publ AB, formerly We Rock AB, is a Sweden-based company active within the clothing retail industry. The Company is engaged in the design, production and retail of clothing items and related accessories. Its products portfolio is aimed at a younger audience. The Company’s product range is divided into categories such as: Collection, Denim, Graphics, Outerwear, Footwear, Swimwear, Accessories, Bags, Headphones and Kids. The Company distributes its products to more than 20 countries, mainly in Europe, North America and Asia. As of April 30, 2012, the Company had two wholly owned subsidiaries: We International AB, based in Stockholm, Sweden, and responsible for global business activities, excluding the United States, and We Superlative Conspiracy Inc, based in Los Angeles, the United States, responsible for business activities carried out in the United States. As of June 30, 2012, its largest shareholder was Nove Capital Master Fund Ltd (9.3%).