Willamette Valley Vineyards, Inc. owns and operates vineyards and a winery located in the state of Oregon, and produces and distributes premium, super premium and ultra-premium wines, primarily Pinot Noir, Pinot Gris, Chardonnay and Riesling. The Company operates through two segments: Direct Sales and Distributor Sales. Its Direct Sales segment includes retail sales in the tasting room and remote sites, wine club sales, on-site events, kitchen and catering sales and other sales made directly to the consumer without the use of an intermediary. Its Distributor Sales segment include all sales through a third party where prices are given at a wholesale rate. In addition, the Company holds Pairings, a focused restaurant offering a wine and food pairing lunch. The Company also operates two additional tasting rooms, one in downtown McMinnville, in the Oregon Wine Country, and at its Tualatin Vineyard.