Creative Realities, Inc.

How big is Creative Realities, Inc.?

As of Jun 18, Creative Realities, Inc. has a market capitalization of 38.60 million, with net sales of 48.30 million and a net profit of -0.03 million over the last four quarters. Shareholder's funds are 25.46 million, and total assets are 65.21 million as of Dec 24.

As of Jun 18, Creative Realities, Inc. has a market capitalization of 38.60 million, categorizing it as a Micro Cap company.<BR><BR>As of Jun 18, the sum of Net Sales for the latest four quarters is 48.30 million, while the sum of Net Profit for the same period is -0.03 million.<BR><BR>As of Dec 24, the reporting period shows Shareholder's Funds at 25.46 million and Total Assets at 65.21 million.

What does Creative Realities, Inc. do?

Creative Realities, Inc. is a marketing technology company specializing in shopper and digital marketing solutions for retail and media industries. As of March 2025, it reported net sales of $10 million and a net profit of $3 million, with a market cap of $38.60 million.

Overview: <BR>Creative Realities, Inc. is a marketing technology company that provides shopper marketing and digital marketing technology solutions to retail companies and organizations, operating within the Media & Entertainment industry and classified as a micro-cap company.<BR><BR>Financial Snapshot: <BR>Most recent Net Sales: 10 Million (Quarterly Results - Mar 2025) <BR>Most recent Net Profit: 3 Million (Quarterly Results - Mar 2025) <BR>Market-cap: USD 38.60 Million (Micro Cap)<BR><BR>Key Metrics: <BR>P/E: NA (Loss Making) <BR>Industry P/E: NA <BR>Dividend Yield: 0.00% <BR>Debt Equity: 0.75 <BR>Return on Equity: -6.82% <BR>Price to Book: 1.29<BR><BR>Contact Details: <BR>Address: 13100 Magisterial Dr Ste 100, LOUISVILLE KY: 40223-5185 <BR>Tel: 1 502 7918800 <BR>Website: https://cri.com/

Should I buy, sell or hold Creative Realities, Inc.?

Who are in the management team of Creative Realities, Inc.?

As of March 2022, the management team of Creative Realities, Inc. includes Mr. Alec Machiels (Chairman), Mr. Richard Mills (CEO), and Directors Mr. David Bell, Mr. Donald Harris, Mr. Stephen Nesbit, and Mr. Kent Lillemoe (Independent Director). They oversee the company's strategic direction and operations.

As of March 2022, the management team of Creative Realities, Inc. includes the following individuals:<BR><BR>- Mr. Alec Machiels, Chairman of the Board<BR>- Mr. Richard Mills, Chief Executive Officer and Director<BR>- Mr. David Bell, Director<BR>- Mr. Donald Harris, Director<BR>- Mr. Stephen Nesbit, Director<BR>- Mr. Kent Lillemoe, Independent Director<BR><BR>This team is responsible for overseeing the company's strategic direction and operations.

Is Creative Realities, Inc. overvalued or undervalued?

As of March 14, 2025, Creative Realities, Inc. is considered risky due to its overvaluation indicated by a high EV to EBIT ratio of 57.84, a negative ROE of -6.82%, and a one-year stock return of -46.54%, significantly underperforming the S&P 500's 17.14%.

As of 14 March 2025, the valuation grade for Creative Realities, Inc. has moved from fair to risky, indicating a shift towards a more negative outlook. The company appears to be overvalued given its high EV to EBIT ratio of 57.84 and a Price to Book Value of 1.18, especially in light of its negative return on equity (ROE) of -6.82%. In comparison to peers, Creative Realities, Inc. has a significantly lower EV to EBITDA ratio of 15.21 compared to Steel Connect, Inc., which is very attractive at 2.94.<BR><BR>The stock has underperformed against the S&P 500, with a one-year return of -46.54% compared to the S&P 500's 17.14%. This stark contrast reinforces the notion that Creative Realities, Inc. is currently overvalued in its market position.

Is Creative Realities, Inc. technically bullish or bearish?

As of August 14, 2025, Creative Realities, Inc. has shifted to a mildly bearish trend due to negative signals from the MACD and Bollinger Bands, despite daily moving averages showing mild bullishness, and the stock has significantly underperformed the S&P 500 with year-to-date and one-year returns of -5.31% and -46.54%, respectively.

As of 14 August 2025, the technical trend for Creative Realities, Inc. has changed from mildly bullish to mildly bearish. The current stance is mildly bearish, driven by bearish signals in the MACD across both weekly and monthly time frames, along with a bearish reading in the Bollinger Bands on the monthly chart. The KST also indicates a mildly bearish trend weekly, while the OBV shows a mildly bearish stance monthly. The daily moving averages are mildly bullish, but this is outweighed by the overall bearish indicators. <BR><BR>In terms of performance, the stock has underperformed the S&P 500 across multiple periods, with a year-to-date return of -5.31% compared to the S&P 500's 12.22%, and a one-year return of -46.54% versus 17.14% for the index.