Creative Realities, Inc.

  • Market Cap: Micro Cap
  • Industry: Media & Entertainment
  • ISIN: US22530J3095
USD
2.88
0.07 (2.49%)
  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-summaryPrice Point
High/Low

1Day

52 Week

Valuation
Technical
Day's Volume

CASH

22.83 k

Shareholding (Mar 2025)

FII

0.28%

Held by 5 FIIs

DII

93.47%

Held by 6 DIIs

Promoter

0.00%

How big is Creative Realities, Inc.?

22-Jun-2025

As of Jun 18, Creative Realities, Inc. has a market capitalization of 38.60 million, with net sales of 48.30 million and a net profit of -0.03 million over the last four quarters. Shareholder's funds are 25.46 million, and total assets are 65.21 million as of Dec 24.

As of Jun 18, Creative Realities, Inc. has a market capitalization of 38.60 million, categorizing it as a Micro Cap company.<BR><BR>As of Jun 18, the sum of Net Sales for the latest four quarters is 48.30 million, while the sum of Net Profit for the same period is -0.03 million.<BR><BR>As of Dec 24, the reporting period shows Shareholder's Funds at 25.46 million and Total Assets at 65.21 million.

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What does Creative Realities, Inc. do?

22-Jun-2025

Creative Realities, Inc. is a marketing technology company specializing in shopper and digital marketing solutions for retail and media industries. As of March 2025, it reported net sales of $10 million and a net profit of $3 million, with a market cap of $38.60 million.

Overview: <BR>Creative Realities, Inc. is a marketing technology company that provides shopper marketing and digital marketing technology solutions to retail companies and organizations, operating within the Media & Entertainment industry and classified as a micro-cap company.<BR><BR>Financial Snapshot: <BR>Most recent Net Sales: 10 Million (Quarterly Results - Mar 2025) <BR>Most recent Net Profit: 3 Million (Quarterly Results - Mar 2025) <BR>Market-cap: USD 38.60 Million (Micro Cap)<BR><BR>Key Metrics: <BR>P/E: NA (Loss Making) <BR>Industry P/E: NA <BR>Dividend Yield: 0.00% <BR>Debt Equity: 0.75 <BR>Return on Equity: -6.82% <BR>Price to Book: 1.29<BR><BR>Contact Details: <BR>Address: 13100 Magisterial Dr Ste 100, LOUISVILLE KY: 40223-5185 <BR>Tel: 1 502 7918800 <BR>Website: https://cri.com/

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Should I buy, sell or hold Creative Realities, Inc.?

22-Jun-2025

Who are in the management team of Creative Realities, Inc.?

22-Jun-2025

As of March 2022, the management team of Creative Realities, Inc. includes Mr. Alec Machiels (Chairman), Mr. Richard Mills (CEO), and Directors Mr. David Bell, Mr. Donald Harris, Mr. Stephen Nesbit, and Mr. Kent Lillemoe (Independent Director). They oversee the company's strategic direction and operations.

As of March 2022, the management team of Creative Realities, Inc. includes the following individuals:<BR><BR>- Mr. Alec Machiels, Chairman of the Board<BR>- Mr. Richard Mills, Chief Executive Officer and Director<BR>- Mr. David Bell, Director<BR>- Mr. Donald Harris, Director<BR>- Mr. Stephen Nesbit, Director<BR>- Mr. Kent Lillemoe, Independent Director<BR><BR>This team is responsible for overseeing the company's strategic direction and operations.

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Is Creative Realities, Inc. overvalued or undervalued?

20-Sep-2025

As of March 14, 2025, Creative Realities, Inc. is considered risky due to its overvaluation indicated by a high EV to EBIT ratio of 57.84, a negative ROE of -6.82%, and a one-year stock return of -46.54%, significantly underperforming the S&P 500's 17.14%.

As of 14 March 2025, the valuation grade for Creative Realities, Inc. has moved from fair to risky, indicating a shift towards a more negative outlook. The company appears to be overvalued given its high EV to EBIT ratio of 57.84 and a Price to Book Value of 1.18, especially in light of its negative return on equity (ROE) of -6.82%. In comparison to peers, Creative Realities, Inc. has a significantly lower EV to EBITDA ratio of 15.21 compared to Steel Connect, Inc., which is very attractive at 2.94.<BR><BR>The stock has underperformed against the S&P 500, with a one-year return of -46.54% compared to the S&P 500's 17.14%. This stark contrast reinforces the notion that Creative Realities, Inc. is currently overvalued in its market position.

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Is Creative Realities, Inc. technically bullish or bearish?

20-Sep-2025

As of August 14, 2025, Creative Realities, Inc. has shifted to a mildly bearish trend due to negative signals from the MACD and Bollinger Bands, despite daily moving averages showing mild bullishness, and the stock has significantly underperformed the S&P 500 with year-to-date and one-year returns of -5.31% and -46.54%, respectively.

As of 14 August 2025, the technical trend for Creative Realities, Inc. has changed from mildly bullish to mildly bearish. The current stance is mildly bearish, driven by bearish signals in the MACD across both weekly and monthly time frames, along with a bearish reading in the Bollinger Bands on the monthly chart. The KST also indicates a mildly bearish trend weekly, while the OBV shows a mildly bearish stance monthly. The daily moving averages are mildly bullish, but this is outweighed by the overall bearish indicators. <BR><BR>In terms of performance, the stock has underperformed the S&P 500 across multiple periods, with a year-to-date return of -5.31% compared to the S&P 500's 12.22%, and a one-year return of -46.54% versus 17.14% for the index.

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iScoreScore
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Strong Sell
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Strong Buy

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Dashboard
1

Poor Management Efficiency with a low ROCE of 0.74%

  • The company has been able to generate a Return on Capital Employed (avg) of 0.74% signifying low profitability per unit of total capital (equity and debt)
2

The company has declared negative results for the last 2 consecutive quarters

3

Risky - Negative Operating Profits

4

Underperformed the market in the last 1 year

stock-summaryMojo Parameters
Mojo Parameters
Stock DNA
stock-summary
Industry

Media & Entertainment

stock-summary
Market cap

USD 24 Million (Micro Cap)

stock-summary
P/E

NA (Loss Making)

stock-summary
Industry P/E

NA

stock-summary
Dividend Yield

0.00%

stock-summary
Debt Equity

0.68

stock-summary
Return on Equity

-13.22%

stock-summary
Price to Book

0.83

Revenue and Profits:
Net Sales:
13 Million
(Quarterly Results - Jun 2025)
Net Profit:
-2 Million
stock-summaryTotal Returns
Total Returns (Price + Dividend) stock-summary
TimePeriod
Price Return
Dividend Return
Total Return
3 Months
14.74%
0%
14.74%
6 Months
-8.86%
0%
-8.86%
1 Year
-3.03%
0%
-3.03%
2 Years
48.45%
0%
48.45%
3 Years
60.78%
0%
60.78%
4 Years
-34.25%
0%
-34.25%
5 Years
-11.11%
0%
-11.11%

Creative Realities, Inc. for the last several years.

Risk Adjusted Returns v/s stock-summary
stock-summaryNews & Corporate Actions
News
Announcements stock-summary
Icon
No announcement available
Corporate Actions stock-summary
Icon
No corporate action available
stock-summaryKey Factors
Quality key factors stock-summary
Factor
Value
Sales Growth (5y)
19.05%
EBIT Growth (5y)
10.29%
EBIT to Interest (avg)
-1.10
Debt to EBITDA (avg)
5.80
Net Debt to Equity (avg)
0.75
Sales to Capital Employed (avg)
1.09
Tax Ratio
19.60%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
20.16%
ROCE (avg)
0.74%
ROE (avg)
0
Valuation key factors
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.18
EV to EBIT
57.84
EV to EBITDA
12.73
EV to Capital Employed
1.10
EV to Sales
1.20
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
0.23%
ROE (Latest)
-6.82%
Technicals key factors
Indicator
Weekly
Monthly
MACD
Bullish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Mildly Bearish
Moving Averages
Bullish (Daily)
KST
Bullish
Bearish
Dow Theory
Mildly Bullish
No Trend
OBV
Mildly Bearish
No Trend
stock-summary Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
stock-summaryShareholding
Shareholding Snapshot : Mar 2025stock-summary
Shareholding Compare (%holding) stock-summary
Majority shareholders

Domestic Funds

Domestic Funds

Held in 6 Schemes (6.24%)

Foreign Institutions

Held by 5 Foreign Institutions (0.28%)

Strategic Entities with highest holding

Highest Public shareholder

stock-summaryFinancial
[
  {
    "link": "quarterly",
    "btn_text": "All Quarterly Results",
    "header": "Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "QoQ Growth in quarter ended Jun 2025 is 34.02% vs -11.82% in Mar 2025",
        "dir": 1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "QoQ Growth in quarter ended Jun 2025 is -152.94% vs 221.43% in Mar 2025",
        "dir": -1
      }
    ],
    "table": {
      "header": [
        "Jun'25",
        "Mar'25",
        "Change(%)"
      ],
      "body": [
        {
          "field": "Net Sales",
          "val1": "13.00",
          "val2": "9.70",
          "chgp": "34.02%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "-0.10",
          "val2": "0.50",
          "chgp": "-120.00%",
          "chgp_class": "negative"
        },
        {
          "field": "Interest",
          "val1": "0.50",
          "val2": "0.30",
          "chgp": "66.67%",
          "chgp_class": "negative"
        },
        {
          "field": "Exceptional Items",
          "val1": "0.00",
          "val2": "4.80",
          "chgp": "-100.00%",
          "chgp_class": "negative"
        },
        {
          "field": "Consolidate Net Profit",
          "val1": "-1.80",
          "val2": "3.40",
          "chgp": "-152.94%",
          "chgp_class": "negative"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "-102.10%",
          "val2": "-74.20%",
          "chgp": "-2.79%",
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    "btn_text": "All Annual Results",
    "header": "Annual Results Snapshot (Consolidated) - Dec'24",
    "rhs": [
      {
        "prefix": "Net Sales ",
        "suffix": "YoY Growth in year ended Dec 2024 is 12.61% vs 4.39% in Dec 2023",
        "dir": 1
      },
      {
        "prefix": "Consolidated Net Profit ",
        "suffix": "YoY Growth in year ended Dec 2024 is -20.69% vs -252.63% in Dec 2023",
        "dir": 1
      }
    ],
    "table": {
      "header": [
        "Dec'24",
        "Dec'23",
        "Change(%)"
      ],
      "body": [
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          "field": "Net Sales",
          "val1": "50.90",
          "val2": "45.20",
          "chgp": "12.61%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit (PBDIT) excl Other Income",
          "val1": "5.00",
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          "chgp": "8.70%",
          "chgp_class": "positive"
        },
        {
          "field": "Interest",
          "val1": "1.80",
          "val2": "3.00",
          "chgp": "-40.00%",
          "chgp_class": "positive"
        },
        {
          "field": "Exceptional Items",
          "val1": "-2.70",
          "val2": "-1.40",
          "chgp": "-92.86%",
          "chgp_class": "negative"
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          "field": "Consolidate Net Profit",
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          "val2": "-2.90",
          "chgp": "-20.69%",
          "chgp_class": "negative"
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        {
          "field": "Operating Profit Margin (Excl OI)",
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          "val2": "29.80%",
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]
Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQstock-summary
Jun'25
Mar'25
Change(%)
Net Sales
13.00
9.70
34.02%
Operating Profit (PBDIT) excl Other Income
-0.10
0.50
-120.00%
Interest
0.50
0.30
66.67%
Exceptional Items
0.00
4.80
-100.00%
Consolidate Net Profit
-1.80
3.40
-152.94%
Operating Profit Margin (Excl OI)
-102.10%
-74.20%
-2.79%
USD in Million.
Direction Arrows
Net Sales

QoQ Growth in quarter ended Jun 2025 is 34.02% vs -11.82% in Mar 2025

Direction Arrows
Consolidated Net Profit

QoQ Growth in quarter ended Jun 2025 is -152.94% vs 221.43% in Mar 2025

Annual Results Snapshot (Consolidated) - Dec'24stock-summary
Dec'24
Dec'23
Change(%)
Net Sales
50.90
45.20
12.61%
Operating Profit (PBDIT) excl Other Income
5.00
4.60
8.70%
Interest
1.80
3.00
-40.00%
Exceptional Items
-2.70
-1.40
-92.86%
Consolidate Net Profit
-3.50
-2.90
-20.69%
Operating Profit Margin (Excl OI)
18.40%
29.80%
-1.14%
USD in Million.
Direction Arrows
Net Sales

YoY Growth in year ended Dec 2024 is 12.61% vs 4.39% in Dec 2023

Direction Arrows
Consolidated Net Profit

YoY Growth in year ended Dec 2024 is -20.69% vs -252.63% in Dec 2023

stock-summaryCompany CV
About Creative Realities, Inc. stock-summary
stock-summary
Creative Realities, Inc.
Media & Entertainment
Creative Realities, Inc. is a marketing technology company. The Company provides shopper marketing and digital marketing technology and solutions to retail companies, individual retail brands, enterprises and organizations throughout the United States and in certain international markets. The Company operates through marketing technology solutions segment. The Company specializes in a range of existing and emerging shopper and digital marketing technologies, as well as the related media management and distribution software platforms and networks, device management, product management, customized software service layers, systems, experiences, workflows and integrated solutions. Its technology and solutions include digital merchandising systems and omni-channel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing and Web-based media.
Company Coordinates stock-summary
Company Details
13100 Magisterial Dr Ste 100 , LOUISVILLE KY : 40223-5185
stock-summary
Tel: 1 502 7918800
stock-summary
Registrar Details