A B Lifestyle

Market Cap: Small Cap
Industry: Retailing
ISIN: INE14LE01019
NSEID: ABLBL
BSEID: 544403
View on NSE | View on BSE

INR

81.06

-1.4 (-1.7%)

BSENSE

Sep 18, 03:30 PM

BSE+NSE Vol: 11.91 lacs

{
  "main_header": {
    "sid": 10039617,
    "name": "A B Lifestyle",
    "stock_name": "A B Lifestyle",
    "full_name": "Aditya Birla Lifestyle Brands Ltd",
    "name_url": "stocks-analysis/a-b-lifestyle",
    "exchange": 0,
    "exchangecode": "",
    "primexch": 1,
    "country_id": 34,
    "currency": "INR",
    "cmp": "81.06",
    "chg": -1.4,
    "chgp": "-1.7%",
    "dir": -1,
    "prev_price": "82.46",
    "mcapval": "10,014.00 Cr",
    "mcap": "Small Cap",
    "scripcode": 544403,
    "symbol": "ABLBL",
    "ind_name": "Retailing",
    "ind_code": 104,
    "sector_id": 72,
    "indexname": "India SENSEX",
    "isin": "INE14LE01019",
    "curr_date": "Sep 18, 03:30 PM",
    "curr_time": "04:34 AM",
    "last_traded_at": "Sep 18, 03:30 PM IST",
    "bse_nse_vol": "11.91 lacs",
    "exc_status": "Active",
    "traded_date": "Sep 18, 2026",
    "traded_date_str": "2026 09 18",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
    "is_blur": 1,
    "is_blur_class": "blur-register-score-header",
    "is_blur_url": "https://www.marketsmojo.com/mojofeed/register?redirect=/stocks-analysis/a-b-lifestyle-10039617-0&utm_source=Spage_Header_Score",
    "mojoone": {
      "ismore": 0
    }
  },
  "news": {
    "results": [
      {
        "title": "Markets Rally, But Aditya Birla Lifestyle Brands Ltd Sinks to 52-Week Low in Stock-Specific Sell-Off",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-to-52-week-low-of-rs8155-4197446",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4197446.png",
        "date": "2026-09-18 10:37:44",
        "description": "Despite a broadly positive market environment, Aditya Birla Lifestyle Brands Ltd has fallen to a fresh 52-week low of Rs 81.55 on 18 Sep 2026, marking a steep 44.12% decline over the past year and underperforming the Sensex by nearly 34 percentage points."
      },
      {
        "title": "A 44% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4197153",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4197153.png",
        "date": "2026-09-18 10:08:24",
        "description": ""
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd is Rated Sell",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/aditya-birla-lifestyle-brands-ltd-is-rated-sell-4187693",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_mojoScore_4187693.png",
        "date": "2026-09-09 10:11:39",
        "description": "Aditya Birla Lifestyle Brands Ltd is currently rated Sell by MarketsMOJO, with this rating having been established on 08 May 2026. It is important to note that all fundamentals, returns, and financial metrics discussed here reflect the stock’s position as of 09 September 2026, providing investors with the most up-to-date analysis of the company’s performance and outlook."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Gains 1.51%: 6 Key Factors Driving the Week",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-gains-151-6-key-factors-driving-the-week-4183009",
        "imagepath": "",
        "date": "2026-09-05 10:00:07",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n                <div class=\"highlight-box\">\n                    <h3>Key Events This Week</h3>\n                    <p><strong>31 Aug:</strong> Stock hits 52-week and all-time lows near Rs.84</p>\n                    <p><strong>1 Sep:</strong> Continued decline amid weak market sentiment</p>\n                    <p><strong>2 Sep:</strong> Fresh 52-week low of Rs.83 recorded</p>\n                    <p><strong>3 Sep:</strong> New 52-week and all-time low at Rs.81.56</p>\n                    <p><strong>4 Sep:</strong> Strong rebound to Rs.85.90, closing the week positively</p>\n                </div>\n\n                <div class=\"stats-row\">\n                    <div class=\"stat-item\"><div class=\"stat-label\">Week Open</div><div class=\"stat-value\">Rs.84.62</div></div>\n                    <div class=\"stat-item\"><div..."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 81.56 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-52-week-low-amidst-continued-downtrend-4180797",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4180797.png",
        "date": "2026-09-03 09:58:45",
        "description": ""
      },
      {
        "title": "A 42% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4180669",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4180669.png",
        "date": "2026-09-03 09:38:15",
        "description": "Despite a modest uptick today, Aditya Birla Lifestyle Brands Ltd has plunged to an all-time low of Rs.81.56 on 3 Sep 2026, marking a steep 41.92% decline over the past year and underperforming the broader market by a wide margin."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 83 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-falls-to-52-week-low-of-rs83-4179534",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4179534.png",
        "date": "2026-09-02 10:02:46",
        "description": "A sharp decline in the share price of Aditya Birla Lifestyle Brands Ltd has pushed it to a fresh 52-week low of Rs 83 on 2 Sep 2026, marking a significant 45% drop from its peak of Rs 151.2 within the last year. This downturn comes amid a broader market weakness but is notably more severe than the Sensex’s 4.73% decline over the same period."
      },
      {
        "title": "A 41% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-all-time-low-amidst-prolonged-downtrend-4179168",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/9/AdityaBirlaLife_priceRelatedfactors_4179168.png",
        "date": "2026-09-02 09:38:03",
        "description": "Despite a retail sector that has shown pockets of resilience, Aditya Birla Lifestyle Brands Ltd has plunged to an all-time low of Rs 83.25 on 2 Sep 2026, marking a steep 41.07% decline over the past year and underperforming the broader market by a wide margin."
      },
      {
        "title": "Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 83.96 as Sell-Off Deepens",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/aditya-birla-lifestyle-brands-ltd-hits-52-week-low-amidst-market-downturn-4175726",
        "imagepath": "https://i.marketsmojo.com/newsimg/2026/8/AdityaBirlaLife_priceRelatedfactors_4175726.png",
        "date": "2026-08-31 09:56:22",
        "description": "A sustained decline has pushed Aditya Birla Lifestyle Brands Ltd to a fresh 52-week low of Rs 83.96 on 31 Aug 2026, marking a 37.3% drop over the past year and underscoring persistent headwinds despite pockets of financial resilience."
      }
    ],
    "total": 56,
    "sid": "10039617",
    "stock_news_url": "https://www.marketsmojo.com/news/aditya-birla-lifestyle-brands-10039617"
  },
  "announcements": [
    {
      "caption": "Intimation of Repayment of Commercial Paper (CP)",
      "datetime": "17-Sep-2026",
      "details": "Intimation of Repayment of Commercial paper.",
      "source": "BSE"
    },
    {
      "caption": "Shareholder Meeting / Postal Ballot-Scrutinizers Report",
      "datetime": "20-Aug-2026",
      "details": "Voting Results and Scrutinizers Report of the 2nd Annual General Meeting of Aditya Birla Lifestyle Brands Limited.",
      "source": "BSE"
    },
    {
      "caption": "Shareholder Meeting / Postal Ballot-Outcome of AGM",
      "datetime": "19-Aug-2026",
      "details": "Proceeding of the 2nd Annual General Meeting and Managing Directors Speech.",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "",
      "data": [
        {
          "txt": "Aditya Birla Lifestyle Brands Ltd has declared <strong>5%</strong> dividend, ex-date: 07 Aug 26",
          "dt": "2026-08-07",
          "middle_text": "Dividend Alert"
        }
      ]
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "No <strong>Splits</strong> history available",
      "data": []
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "No <strong>Rights</strong> history available",
      "data": []
    }
  ]
}

News and Views

Markets Rally, But Aditya Birla Lifestyle Brands Ltd Sinks to 52-Week Low in Stock-Specific Sell-Off

2026-09-18 10:37:44

Despite a broadly positive market environment, Aditya Birla Lifestyle Brands Ltd has fallen to a fresh 52-week low of Rs 81.55 on 18 Sep 2026, marking a steep 44.12% decline over the past year and underperforming the Sensex by nearly 34 percentage points.

Read full news article

A 44% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever

2026-09-18 10:08:24

Read full news article

Aditya Birla Lifestyle Brands Ltd is Rated Sell

2026-09-09 10:11:39

Aditya Birla Lifestyle Brands Ltd is currently rated Sell by MarketsMOJO, with this rating having been established on 08 May 2026. It is important to note that all fundamentals, returns, and financial metrics discussed here reflect the stock’s position as of 09 September 2026, providing investors with the most up-to-date analysis of the company’s performance and outlook.

Read full news article

Aditya Birla Lifestyle Brands Ltd Gains 1.51%: 6 Key Factors Driving the Week

2026-09-05 10:00:07

Key Events This Week

31 Aug: Stock hits 52-week and all-time lows near Rs.84

1 Sep: Continued decline amid weak market sentiment

2 Sep: Fresh 52-week low of Rs.83 recorded

3 Sep: New 52-week and all-time low at Rs.81.56

4 Sep: Strong rebound to Rs.85.90, closing the week positively

Week Open

Rs.84.62

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 81.56 as Sell-Off Deepens

2026-09-03 09:58:45

Read full news article

A 42% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever

2026-09-03 09:38:15

Despite a modest uptick today, Aditya Birla Lifestyle Brands Ltd has plunged to an all-time low of Rs.81.56 on 3 Sep 2026, marking a steep 41.92% decline over the past year and underperforming the broader market by a wide margin.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 83 as Sell-Off Deepens

2026-09-02 10:02:46

A sharp decline in the share price of Aditya Birla Lifestyle Brands Ltd has pushed it to a fresh 52-week low of Rs 83 on 2 Sep 2026, marking a significant 45% drop from its peak of Rs 151.2 within the last year. This downturn comes amid a broader market weakness but is notably more severe than the Sensex’s 4.73% decline over the same period.

Read full news article

A 41% Year-to-Date Decline Pushes Aditya Birla Lifestyle Brands Ltd to Its Weakest Level Ever

2026-09-02 09:38:03

Despite a retail sector that has shown pockets of resilience, Aditya Birla Lifestyle Brands Ltd has plunged to an all-time low of Rs 83.25 on 2 Sep 2026, marking a steep 41.07% decline over the past year and underperforming the broader market by a wide margin.

Read full news article

Aditya Birla Lifestyle Brands Ltd Falls to 52-Week Low of Rs 83.96 as Sell-Off Deepens

2026-08-31 09:56:22

A sustained decline has pushed Aditya Birla Lifestyle Brands Ltd to a fresh 52-week low of Rs 83.96 on 31 Aug 2026, marking a 37.3% drop over the past year and underscoring persistent headwinds despite pockets of financial resilience.