Senco Gold

Market Cap: Small Cap
Industry: Gems, Jewellery And Watches
ISIN: INE602W01027
NSEID: SENCO
BSEID: 543936

INR

308.50

0.15 (0.05%)

BSENSE

Dec 05

BSE+NSE Vol: 3.0 lacs

{
  "main_header": {
    "sid": 1003887,
    "name": "Senco Gold",
    "stock_name": "Senco Gold",
    "full_name": "Senco Gold Ltd",
    "name_url": "stocks-analysis/senco-gold",
    "exchange": 0,
    "exchangecode": "",
    "country_id": 34,
    "currency": "INR",
    "cmp": "308.50",
    "chg": 0.15,
    "chgp": "0.05%",
    "dir": 1,
    "prev_price": "308.35",
    "mcapval": "4,985.00 Cr",
    "mcap": "Small Cap",
    "scripcode": 543936,
    "symbol": "SENCO",
    "ind_name": "Gems, Jewellery And Watches",
    "ind_code": 37,
    "indexname": "",
    "isin": "INE602W01027",
    "curr_date": "Dec 05",
    "curr_time": "",
    "bse_nse_vol": "3.0 lacs",
    "exc_status": "Active",
    "traded_date": "Dec 05, 2025",
    "traded_date_str": "2025 12 05",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
    "is_blur": 1,
    "is_blur_class": "blur-registerF-score-header",
    "is_blur_url": "https://www.marketsmojo.com/mojofeed/register?redirect=/stocks-analysis/senco-gold-1003887-0&utm_source=Spage_Header_Score",
    "mojoone": {
      "ismore": 0
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  },
  "news": {
    "results": [
      {
        "title": "Why is Senco Gold falling/rising?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/why-is-senco-gold-fallingrising-3745105",
        "imagepath": "",
        "date": "2025-12-04 01:06:44",
        "description": "    <div class=\"article-news-new\">\n        <div class=\"article-container\">\n\n<div class=\"article-content\">\n\n<p><strong>Recent Price Movement and Market Context</strong></p>\n<p>The stock’s decline on 03-Dec was marked by an intraday low of Rs 302.25, representing a 4.02% drop from previous levels. Trading volumes were concentrated near this low price, indicating selling pressure. Notably, Senco Gold’s share price is currently below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a bearish technical outlook. Investor participation has also waned, with delivery volumes on 02-Dec falling by 5.81% compared to the five-day average, suggesting reduced conviction among buyers.</p>\n<p><strong>Underperformance Against Benchmarks</strong></p>\n<p>Over the past week, Senco Gold’s shares have declined by 2.21%, underperforming the Sensex’s modest 0.59% gain. The one-..."
      },
      {
        "title": "Senco Gold’s Market Evaluation Revised Amidst Challenging Sector Conditions",
        "link": "https://www.marketsmojo.com/news/stock-recommendation/senco-gold-downgraded-to-sell-by-marketsmojo-amid-weak-financial-and-technical-trends-3735119",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/11/SencoGold_mojoScore_3735119.png",
        "date": "2025-11-28 10:05:47",
        "description": "Senco Gold has experienced a revision in its market evaluation, reflecting shifts in key analytical parameters amid a difficult period for the Gems, Jewellery And Watches sector. The company’s recent performance metrics and market trends have influenced this reassessment, signalling caution for investors navigating this smallcap stock."
      },
      {
        "title": "Is Senco Gold technically bullish or bearish?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/is-senco-gold-technically-bullish-or-bearish-3713959",
        "imagepath": "",
        "date": "2025-11-19 08:16:48",
        "description": "As of 18 November 2025, the technical trend has changed from mildly bearish to bearish. The current technical stance for Senco Gold is bearish with a strong indication of weakness. Key indicators driving this stance include a bearish MACD on the weekly timeframe, bearish signals from Bollinger Bands on both weekly and monthly timeframes, and bearish moving averages on the daily timeframe. Additionally, the KST is bearish on the weekly chart, while the Dow Theory shows a mildly bullish signal on the weekly but no trend on the monthly. Overall, the combination of these indicators suggests a prevailing bearish sentiment in the market...."
      },
      {
        "title": "Senco Gold Technical Momentum Shifts Amid Market Volatility",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/senco-gold-technical-analysis-momentum-shift-signals-bearish-outlook-3714402",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/11/SencoGold_technicaldot_3714402.png",
        "date": "2025-11-19 08:11:17",
        "description": "Senco Gold, a key player in the Gems, Jewellery And Watches sector, has experienced a notable shift in its technical momentum, reflecting evolving market dynamics. Recent data reveals a transition in technical trend from mildly bearish to bearish, accompanied by mixed signals from key indicators such as MACD, RSI, and moving averages, underscoring a complex price momentum environment."
      },
      {
        "title": "Is Senco Gold technically bullish or bearish?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/is-senco-gold-technically-bullish-or-bearish-3710397",
        "imagepath": "",
        "date": "2025-11-18 08:33:24",
        "description": "As of 17 November 2025, the technical trend has changed from bearish to mildly bearish. The current stance is mildly bearish, driven by several key indicators. The weekly MACD remains bearish, and the daily moving averages also indicate a bearish trend. Bollinger Bands on the weekly chart are bearish, while the monthly view shows a mildly bearish sentiment. The Dow Theory presents a mildly bullish outlook on the weekly timeframe, but this is offset by the bearish signals from the KST. The OBV shows a mildly bullish trend on a monthly basis, but overall, the prevailing indicators suggest a cautious outlook for Senco Gold...."
      },
      {
        "title": "Senco Gold Faces Technical Challenges Amid Mixed Performance in Competitive Market",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/senco-golds-technical-trend-shifts-from-bearish-to-mildly-bearish-amid-price-decline-3710716",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/11/SencoGold_technicaldot_3710716.png",
        "date": "2025-11-18 08:23:55",
        "description": "Senco Gold, a small-cap player in the gems and jewellery sector, has faced significant challenges, with a year-to-date return of -38.53%. Despite some recent outperformance in the past month, technical indicators suggest a predominantly bearish sentiment, highlighting the need for strategic adjustments in a competitive market."
      },
      {
        "title": "Senco Gold Faces Operational Challenges Amidst Mixed Financial Performance Trends",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/senco-golds-financial-trend-declines-from-flat-to-negative-amid-mixed-performance-metrics-3701324",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/11/SencoGold_fintrenddot_3701324.png",
        "date": "2025-11-14 11:03:28",
        "description": "Senco Gold has reported a flat performance for the quarter ending September 2025, with a notable decline in its financial score. Despite a significant increase in profit after tax, the company faces challenges such as decreased net sales and low inventory and debtors turnover ratios, indicating operational inefficiencies."
      },
      {
        "title": "Senco Gold Q2 FY26: Profit Surge Masks Margin Pressure and Sequential Revenue Decline",
        "link": "https://www.marketsmojo.com/news/result-analysis/senco-gold-q2-fy26-profit-surge-masks-margin-pressure-and-sequential-revenue-decline-3715519",
        "imagepath": "https://i.marketsmojo.com/newsimg/2025/11/SencoGold_quaterlyResult_3715519.png",
        "date": "2025-11-14 09:45:32",
        "description": "Senco Gold Ltd., one of India's prominent jewellery retailers with a market capitalisation of ₹5,476.38 crores, reported a net profit of ₹48.78 crores for Q2 FY26 (Jul-Sep'25), marking an impressive year-on-year surge of 302.48% from ₹12.12 crores in Q2 FY25. However, the quarter-on-quarter picture reveals concerning trends, with profits declining 53.39% from ₹104.65 crores in Q1 FY26, whilst revenues contracted 15.89% sequentially to ₹1,536.12 crores. The stock has faced severe headwinds through 2025, trading at ₹334.50 as of November 14, down 37.87% over the past year and 44.07% below its 52-week high of ₹598.03."
      },
      {
        "title": "How has been the historical performance of Senco Gold?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/how-has-been-the-historical-performance-of-senco-gold-3699791",
        "imagepath": "",
        "date": "2025-11-13 23:50:36",
        "description": "Answer:\nThe historical performance of Senco Gold shows a consistent growth trajectory in net sales and profits over the past few years.\n\nBreakdown:\nSenco Gold's net sales have increased significantly from INR 3,534.64 crore in March 2022 to INR 6,328.07 crore in March 2025. This upward trend is mirrored in total operating income, which rose from INR 3,534.64 crore in March 2022 to INR 6,328.07 crore in March 2025. However, the total expenditure also increased, from INR 3,257.45 crore in March 2022 to INR 5,960.44 crore in March 2025, leading to an operating profit (PBDIT) that peaked at INR 422.20 crore in March 2025, slightly up from INR 417.75 crore in March 2024. Profit before tax showed fluctuations, reaching INR 217.86 crore in March 2025, down from INR 249.54 crore in March 2024. The profit after tax was INR 159.31 crore in March 2025, a decrease from INR 181.00 crore in March 2024. The company's tota..."
      }
    ],
    "total": 286,
    "sid": "1003887",
    "stock_news_url": "https://www.marketsmojo.com/news/senco-gold-1003887"
  },
  "announcements": [
    {
      "caption": "Announcement under Regulation 30 (LODR)-Earnings Call Transcript",
      "datetime": "20-Nov-2025",
      "details": "Please find attached earnings call transcript.",
      "source": "BSE"
    },
    {
      "caption": "Announcement under Regulation 30 (LODR)-Newspaper Publication",
      "datetime": "14-Nov-2025",
      "details": "As enclosed.",
      "source": "BSE"
    },
    {
      "caption": "Intimation Of Opening Of New Franchisee Store",
      "datetime": "14-Nov-2025",
      "details": "Intimation of opening of new franchisee store in Hazaribagh Jharkhand.",
      "source": "BSE"
    }
  ],
  "corporate_actions": [
    {
      "img": "board-meeting.svg",
      "title": "BOARD MEETING",
      "msg": "<span>No</span> Upcoming Board Meetings",
      "data": []
    },
    {
      "img": "dividend.svg",
      "title": "DIVIDEND",
      "msg": "",
      "data": [
        {
          "txt": "Senco Gold Ltd has declared <strong>20%</strong> dividend, ex-date: 20 Aug 25",
          "dt": "2025-08-20",
          "middle_text": "Dividend Alert"
        }
      ]
    },
    {
      "img": "splits.svg",
      "title": "SPLITS",
      "msg": "",
      "data": [
        {
          "txt": "Senco Gold Ltd has announced <strong>5:10</strong> stock split, ex-date: 31 Jan 25",
          "dt": "2025-01-31",
          "middle_text": "Split"
        }
      ]
    },
    {
      "img": "bonus.svg",
      "title": "BONUS",
      "msg": "No <strong>Bonus</strong> history available",
      "data": []
    },
    {
      "img": "rights-issues.svg",
      "title": "RIGHTS",
      "msg": "No <strong>Rights</strong> history available",
      "data": []
    }
  ]
}

News and Views

Why is Senco Gold falling/rising?

2025-12-04 01:06:44

Recent Price Movement and Market Context

The stock’s decline on 03-Dec was marked by an intraday low of Rs 302.25, representing a 4.02% drop from previous levels. Trading volumes were concentrated near this low price, indicating selling pressure. Notably, Senco Gold’s share price is currently below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a bearish technical outlook. Investor participation has also waned, with delivery volumes on 02-Dec falling by 5.81% compared to the five-day average, suggesting reduced conviction among buyers.

Underperformance Against Benchmarks

Over the past week, Senco Gold’s shares have declined by 2.21%, underperforming the Sensex’s modest 0.59% gain. The one-...

Senco Gold’s Market Evaluation Revised Amidst Challenging Sector Conditions

2025-11-28 10:05:47

Senco Gold has experienced a revision in its market evaluation, reflecting shifts in key analytical parameters amid a difficult period for the Gems, Jewellery And Watches sector. The company’s recent performance metrics and market trends have influenced this reassessment, signalling caution for investors navigating this smallcap stock.

Is Senco Gold technically bullish or bearish?

2025-11-19 08:16:48

As of 18 November 2025, the technical trend has changed from mildly bearish to bearish. The current technical stance for Senco Gold is bearish with a strong indication of weakness. Key indicators driving this stance include a bearish MACD on the weekly timeframe, bearish signals from Bollinger Bands on both weekly and monthly timeframes, and bearish moving averages on the daily timeframe. Additionally, the KST is bearish on the weekly chart, while the Dow Theory shows a mildly bullish signal on the weekly but no trend on the monthly. Overall, the combination of these indicators suggests a prevailing bearish sentiment in the market....

Senco Gold Technical Momentum Shifts Amid Market Volatility

2025-11-19 08:11:17

Senco Gold, a key player in the Gems, Jewellery And Watches sector, has experienced a notable shift in its technical momentum, reflecting evolving market dynamics. Recent data reveals a transition in technical trend from mildly bearish to bearish, accompanied by mixed signals from key indicators such as MACD, RSI, and moving averages, underscoring a complex price momentum environment.

Is Senco Gold technically bullish or bearish?

2025-11-18 08:33:24

As of 17 November 2025, the technical trend has changed from bearish to mildly bearish. The current stance is mildly bearish, driven by several key indicators. The weekly MACD remains bearish, and the daily moving averages also indicate a bearish trend. Bollinger Bands on the weekly chart are bearish, while the monthly view shows a mildly bearish sentiment. The Dow Theory presents a mildly bullish outlook on the weekly timeframe, but this is offset by the bearish signals from the KST. The OBV shows a mildly bullish trend on a monthly basis, but overall, the prevailing indicators suggest a cautious outlook for Senco Gold....

Senco Gold Faces Technical Challenges Amid Mixed Performance in Competitive Market

2025-11-18 08:23:55

Senco Gold, a small-cap player in the gems and jewellery sector, has faced significant challenges, with a year-to-date return of -38.53%. Despite some recent outperformance in the past month, technical indicators suggest a predominantly bearish sentiment, highlighting the need for strategic adjustments in a competitive market.

Senco Gold Faces Operational Challenges Amidst Mixed Financial Performance Trends

2025-11-14 11:03:28

Senco Gold has reported a flat performance for the quarter ending September 2025, with a notable decline in its financial score. Despite a significant increase in profit after tax, the company faces challenges such as decreased net sales and low inventory and debtors turnover ratios, indicating operational inefficiencies.

Senco Gold Q2 FY26: Profit Surge Masks Margin Pressure and Sequential Revenue Decline

2025-11-14 09:45:32

Senco Gold Ltd., one of India's prominent jewellery retailers with a market capitalisation of ₹5,476.38 crores, reported a net profit of ₹48.78 crores for Q2 FY26 (Jul-Sep'25), marking an impressive year-on-year surge of 302.48% from ₹12.12 crores in Q2 FY25. However, the quarter-on-quarter picture reveals concerning trends, with profits declining 53.39% from ₹104.65 crores in Q1 FY26, whilst revenues contracted 15.89% sequentially to ₹1,536.12 crores. The stock has faced severe headwinds through 2025, trading at ₹334.50 as of November 14, down 37.87% over the past year and 44.07% below its 52-week high of ₹598.03.

How has been the historical performance of Senco Gold?

2025-11-13 23:50:36

Answer: The historical performance of Senco Gold shows a consistent growth trajectory in net sales and profits over the past few years. Breakdown: Senco Gold's net sales have increased significantly from INR 3,534.64 crore in March 2022 to INR 6,328.07 crore in March 2025. This upward trend is mirrored in total operating income, which rose from INR 3,534.64 crore in March 2022 to INR 6,328.07 crore in March 2025. However, the total expenditure also increased, from INR 3,257.45 crore in March 2022 to INR 5,960.44 crore in March 2025, leading to an operating profit (PBDIT) that peaked at INR 422.20 crore in March 2025, slightly up from INR 417.75 crore in March 2024. Profit before tax showed fluctuations, reaching INR 217.86 crore in March 2025, down from INR 249.54 crore in March 2024. The profit after tax was INR 159.31 crore in March 2025, a decrease from INR 181.00 crore in March 2024. The company's tota...

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