Why is ASOS Plc ?
1
Weak Long Term Fundamental Strength with a -178.62% CAGR growth in Operating Profits over the last 5 years
- The company has been able to generate a Return on Equity (avg) of 4.74% signifying low profitability per unit of shareholders funds
2
Poor long term growth as Operating profit has grown by an annual rate -178.62% of over the last 5 years
3
Negative results in Aug 25
- PRE-TAX PROFIT(Q) At GBP -34.3 MM has Fallen at -203.54%
- NET PROFIT(Q) At GBP -93.8 MM has Fallen at -3,852%
- ROCE(HY) Lowest at -81.34%
4
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -28.43%, its profits have fallen by -27.7%
5
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -28.43% returns in the last 1 year, the stock has also underperformed FTSE 100 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in E-Retail/ E-Commerce)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is ASOS Plc for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
ASOS Plc
-32.14%
-2.02
45.61%
FTSE 100
15.36%
1.05
13.68%
Quality key factors
Factor
Value
Sales Growth (5y)
-5.46%
EBIT Growth (5y)
-178.62%
EBIT to Interest (avg)
5.40
Debt to EBITDA (avg)
3.02
Net Debt to Equity (avg)
0.94
Sales to Capital Employed (avg)
2.75
Tax Ratio
16.11%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0.00%
ROCE (avg)
7.02%
ROE (avg)
4.74%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.59
EV to EBIT
-12.10
EV to EBITDA
4.52
EV to Capital Employed
1.29
EV to Sales
0.22
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-10.69%
ROE (Latest)
-57.77%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Mildly Bearish
Bearish
Dow Theory
Bearish
Bearish
OBV
Mildly Bearish
Mildly Bearish
Technical Movement
2What is working for the Company
RAW MATERIAL COST(Y)
Fallen by -4.02% (YoY
DEBTORS TURNOVER RATIO(HY)
Highest at 51.51 times
-16What is not working for the Company
PRE-TAX PROFIT(Q)
At GBP -34.3 MM has Fallen at -203.54%
NET PROFIT(Q)
At GBP -93.8 MM has Fallen at -3,852%
ROCE(HY)
Lowest at -81.34%
DEBT-EQUITY RATIO
(HY)
Highest at 192.66 %
NET SALES(Q)
Lowest at GBP 1,173.2 MM
INTEREST(Q)
Highest at GBP 35.8 MM
Here's what is working for ASOS Plc
Debtors Turnover Ratio
Highest at 51.51 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Raw Material Cost
Fallen by -4.02% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for ASOS Plc
Pre-Tax Profit
At GBP -34.3 MM has Fallen at -203.54%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (GBP MM)
Net Profit
At GBP -93.8 MM has Fallen at -3,852%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (GBP MM)
Net Sales
Lowest at GBP 1,173.2 MM and Fallen
In each period in the last five periodsMOJO Watch
Near term sales trend is very negative
Net Sales (GBP MM)
Debt-Equity Ratio
Highest at 192.66 % and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio
Net Sales
Fallen at -16.11%
Year on Year (YoY)MOJO Watch
Near term sales trend is negative
Net Sales (GBP MM)
Interest
Highest at GBP 35.8 MM
in the last five periods and Increased by 14.74% (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (GBP MM)






