ASOS Plc

  • Market Cap: Small Cap
  • Industry: E-Retail/ E-Commerce
  • ISIN: GB0030927254
GBP
2.48
0.01 (0.4%)
  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-recommendationScore
Click here to find our call on this stock
Strong Sell
Sell
Hold
Buy
Strong Buy

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Comparison
Company
Score
Quality
Valuation
Financial
Technical
AO World Plc
Virgin Wines UK PLC
THG Plc
Sosandar Plc
ASOS Plc
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CMO Group PLC
Mobile Streams Plc
Dispensa Group Plc
Itsarm Plc
Why is ASOS Plc ?
1
Weak Long Term Fundamental Strength with a -178.62% CAGR growth in Operating Profits over the last 5 years
  • The company has been able to generate a Return on Equity (avg) of 4.74% signifying low profitability per unit of shareholders funds
2
Poor long term growth as Operating profit has grown by an annual rate -178.62% of over the last 5 years
3
Flat results in Feb 25
  • ROCE(HY) Lowest at -62.59%
  • NET SALES(Q) Lowest at GBP 1,291.6 MM
  • CASH AND EQV(HY) Lowest at GBP 220.7 MM
4
Risky -
  • The stock is trading risky as compared to its average historical valuations
  • Over the past year, while the stock has generated a return of -34.57%, its profits have risen by 65.5%
5
Consistent Underperformance against the benchmark over the last 3 years
  • Along with generating -34.57% returns in the last 1 year, the stock has also underperformed FTSE 100 in each of the last 3 annual periods
stock-recommendationReal-Time Research Report
Verdict Report
How much should you sell?
  1. All quantity irrespective of whether you are making profits or losses

(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in E-Retail/ E-Commerce)

When to re-enter? - We will constantly monitor the company and review our call based on new data

Is ASOS Plc for you?

High Risk, Low Return

Absolute
Risk Adjusted
Volatility
ASOS Plc
-34.57%
-1.81
50.23%
FTSE 100
15.94%
1.23
12.99%
stock-recommendationQuality
stock-summaryManagement Risk
stock-summaryGrowth
stock-summaryCapital Structure
stock-recommendation
Quality grade scale :

Below Average, Average, Good, Excellent

Quality key factors
Factor
Value
Sales Growth (5y)
-5.46%
EBIT Growth (5y)
-178.62%
EBIT to Interest (avg)
5.40
Debt to EBITDA (avg)
3.02
Net Debt to Equity (avg)
0.94
Sales to Capital Employed (avg)
2.75
Tax Ratio
16.11%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0.00%
ROCE (avg)
7.02%
ROE (avg)
4.74%
stock-recommendationValuation
Valuation Scorecard stock-summary
stock-recommendation
Valuation grade scale :

Very Risky, Risky, Very Expensive, Expensive, Fair, Attractive, Very Attractive

Valuation Key Factors stock-summary
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.03
EV to EBIT
-18.72
EV to EBITDA
4.68
EV to Capital Employed
1.02
EV to Sales
0.24
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-5.43%
ROE (Latest)
-8.23%
stock-recommendationTechnicals
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bullish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Bearish
No Trend
OBV
Mildly Bearish
No Trend
stock-recommendation Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
Technical Movement
stock-recommendationFinancial Trend
Financial Trend Scorecard stock-summary
stock-recommendation
Financial Trend scale:

Very Negative, Negative, Flat, Positive, Very Positive, Outstanding

6What is working for the Company
RAW MATERIAL COST(Y)

Fallen by -1.62% (YoY

INVENTORY TURNOVER RATIO(HY)

Highest at 3.23%

PRE-TAX PROFIT(Q)

At GBP -71.6 MM has Grown at 42.9%

NET PROFIT(Q)

At GBP -28.9 MM has Grown at 70.69%

-8What is not working for the Company
ROCE(HY)

Lowest at -62.59%

NET SALES(Q)

Lowest at GBP 1,291.6 MM

CASH AND EQV(HY)

Lowest at GBP 220.7 MM

DEBT-EQUITY RATIO (HY)

Highest at 159.32 %

DEBTORS TURNOVER RATIO(HY)

Lowest at 34.31%

INTEREST(Q)

Highest at GBP 31.2 MM

Here's what is working for ASOS Plc
Pre-Tax Profit
At GBP -71.6 MM has Grown at 42.9%
Year on Year (YoY)
MOJO Watch
Near term Pre-Tax Profit trend is positive

Pre-Tax Profit (GBP MM)

Net Profit
At GBP -28.9 MM has Grown at 70.69%
Year on Year (YoY)
MOJO Watch
Near term Net Profit trend is positive

Net Profit (GBP MM)

Inventory Turnover Ratio
Highest at 3.23%
in the last five Semi-Annual periods
MOJO Watch
Company has been able to sell its inventory faster

Inventory Turnover Ratio

Raw Material Cost
Fallen by -1.62% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin

Raw Material Cost as a percentage of Sales

Here's what is not working for ASOS Plc
Net Sales
Lowest at GBP 1,291.6 MM and Fallen
In each period in the last five periods
MOJO Watch
Near term sales trend is very negative

Net Sales (GBP MM)

Interest
Highest at GBP 31.2 MM
in the last five periods and Increased by 13.45% (QoQ)
MOJO Watch
Rising interest cost signifies increased borrowings

Interest Paid (GBP MM)

Cash and Eqv
Lowest at GBP 220.7 MM
in the last six Semi-Annual periods
MOJO Watch
Short Term liquidity is deteriorating

Cash and Cash Equivalents

Debt-Equity Ratio
Highest at 159.32 %
in the last five Semi-Annual periods
MOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed

Debt-Equity Ratio

Debtors Turnover Ratio
Lowest at 34.31%
in the last five Semi-Annual periods
MOJO Watch
Company's pace of selling Debtors has slowed

Debtors Turnover Ratio