ScoreWhy is Baozun, Inc. ?
1
Weak Long Term Fundamental Strength with a -32.80% CAGR growth in Operating Profits over the last 5 years
- Low ability to service debt as the company has a high Debt to EBITDA ratio of -10.62 times
2
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -32.54%, its profits have risen by 183.5% ; the PEG ratio of the company is 0.1
3
Underperformed the market in the last 1 year
- Even though the market (Hang Seng Hong Kong) generated negative returns of -5.07% in the last 1 year, its fall in the stock was much higher with a return of -32.54%
Real-Time Research ReportHow much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in E-Retail/ E-Commerce)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Baozun, Inc. for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
Baozun, Inc.
-100.0%
0.38
51.11%
Hang Seng Hong Kong
-5.07%
-0.27
18.67%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
0.99%
EBIT Growth (5y)
-32.80%
EBIT to Interest (avg)
-2.56
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
-0.17
Sales to Capital Employed (avg)
1.41
Tax Ratio
100.00%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0.01%
ROE (avg)
1.37%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
11
Industry P/E
Price to Book Value
0.36
EV to EBIT
2.50
EV to EBITDA
1.79
EV to Capital Employed
0.07
EV to Sales
0.02
PEG Ratio
0.06
Dividend Yield
NA
ROCE (Latest)
2.96%
ROE (Latest)
3.31%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Mildly Bullish
Moving Averages
Bullish (Daily)
KST
Bullish
Bearish
Dow Theory
Bearish
No Trend
OBV
Mildly Bearish
Mildly Bullish
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend
Not enough Data to analyse Financial Trend
Not enough Data to analyse Financial Trend
Here's what is working for Baozun, Inc.
Net Sales - Quarterly
At HKD 3,006 MM has Grown at 26.2 %
over average Net Sales of the previous four periods of HKD 2,382 MMMOJO Watch
Near term sales trend is very positive
Net Sales (HKD MM)
Profit Before Tax less Other Income (PBT) - Quarterly
At HKD 4 MM has Grown at 105.7 %
over average PBT of the previous four periods of HKD -62 MMMOJO Watch
Near term PBT trend is very positive
PBT less Other Income (HKD MM)
Net Sales - Quarterly
Highest at HKD 3,006 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (HKD MM)
Cash and Cash Equivalents - Half Yearly
Highest at HKD 2,589.89 MM
in the last six half yearly periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents (HKD MM)
Here's what is not working for Baozun, Inc.
Non Operating Income - Quarterly
is 93.47 % of Profit Before Tax (PBT)
MOJO Watch
The company's income from non business activities is high; which is not a sustainable business model
Non Operating Income to PBT (HKD MM)
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