ScoreWhy is Baozun, Inc. ?
1
With a Operating Losses, the company has a Weak Long Term Fundamental Strength
- Low ability to service debt as the company has a high Debt to EBITDA ratio of 0 times
2
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of 7.14%, its profits have risen by 29.4%
3
Underperformed the market in the last 1 year
- The stock has generated a return of 7.14% in the last 1 year, much lower than market (Hang Seng Hong Kong) returns of 26.67%
Real-Time Research ReportHow much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in E-Retail/ E-Commerce)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Baozun, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Baozun, Inc.
5.49%
0.22
73.95%
Hang Seng Hong Kong
27.36%
1.03
25.88%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
3.43%
EBIT Growth (5y)
-186.40%
EBIT to Interest (avg)
-1.44
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.17
Sales to Capital Employed (avg)
1.41
Tax Ratio
6.65%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
2.88%
ROE (avg)
1.37%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
0.41
EV to EBIT
-3.45
EV to EBITDA
-4.11
EV to Capital Employed
0.24
EV to Sales
0.07
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-6.96%
ROE (Latest)
-3.69%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Mildly Bearish
Bullish
Dow Theory
Mildly Bullish
No Trend
OBV
Mildly Bearish
Mildly Bearish
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend
Not enough Data to analyse Financial Trend
Not enough Data to analyse Financial Trend
Here's what is working for Baozun, Inc.
Net Sales - Quarterly
At HKD 3,006 MM has Grown at 26.2 %
over average Net Sales of the previous four periods of HKD 2,382 MMMOJO Watch
Near term sales trend is very positive
Net Sales (HKD MM)
Profit Before Tax less Other Income (PBT) - Quarterly
At HKD 4 MM has Grown at 105.7 %
over average PBT of the previous four periods of HKD -62 MMMOJO Watch
Near term PBT trend is very positive
PBT less Other Income (HKD MM)
Net Sales - Quarterly
Highest at HKD 3,006 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (HKD MM)
Cash and Cash Equivalents - Half Yearly
Highest at HKD 2,589.89 MM
in the last six half yearly periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents (HKD MM)
Here's what is not working for Baozun, Inc.
Non Operating Income - Quarterly
is 93.47 % of Profit Before Tax (PBT)
MOJO Watch
The company's income from non business activities is high; which is not a sustainable business model
Non Operating Income to PBT (HKD MM)
InfinHub Market Technologies FZ-LLC, Building-2, Unit 112, Dubai Internet City, Dubai, United Arab Emirates
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