Comparison
Why is CE Brands, Inc. ?
1
With a Negative Book Value, the company has a Weak Long Term Fundamental Strength
- Poor long term growth as Net Sales has grown by an annual rate of 43.71% and Operating profit at -222.25% over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
2
The company has declared negative results in Jan 70 after 3 consecutive negative quarters
- INTEREST(HY) At CAD 0.95 MM has Grown at 31.28%
- RAW MATERIAL COST(Y) Grown by 285.73% (YoY)
- DEBT-EQUITY RATIO (HY) Highest at -73.78 %
3
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of 55.84%, its profits have fallen by -46.5%
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Finance)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is CE Brands, Inc. for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
CE Brands, Inc.
55.84%
4.29
84.33%
S&P/TSX 60
23.72%
1.55
15.31%
Quality key factors
Factor
Value
Sales Growth (5y)
43.71%
EBIT Growth (5y)
-222.25%
EBIT to Interest (avg)
-3.67
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
0
Tax Ratio
0
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0
ROE (avg)
0
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
-2.43
EV to EBIT
-11.67
EV to EBITDA
-11.67
EV to Capital Employed
-12.07
EV to Sales
8.22
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
Negative Capital Employed
ROE (Latest)
Negative BV
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
Bearish
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bullish
Dow Theory
Bearish
No Trend
OBV
Mildly Bearish
Mildly Bearish
Technical Movement
2What is working for the Company
NET PROFIT(HY)
Higher at CAD -3.28 MM
-26What is not working for the Company
INTEREST(HY)
At CAD 0.95 MM has Grown at 31.28%
RAW MATERIAL COST(Y)
Grown by 285.73% (YoY
DEBT-EQUITY RATIO
(HY)
Highest at -73.78 %
OPERATING PROFIT(Q)
Lowest at CAD -1.56 MM
PRE-TAX PROFIT(Q)
Lowest at CAD -2.13 MM
NET PROFIT(Q)
Lowest at CAD -2.13 MM
EPS(Q)
Lowest at CAD -0.04
Here's what is not working for CE Brands, Inc.
Pre-Tax Profit
At CAD -2.13 MM has Fallen at -92.27%
over average net sales of the previous four periods of CAD -1.11 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (CAD MM)
Net Profit
At CAD -2.13 MM has Fallen at -92.27%
over average net sales of the previous four periods of CAD -1.11 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (CAD MM)
Interest
At CAD 0.95 MM has Grown at 31.28%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (CAD MM)
Operating Profit
Lowest at CAD -1.56 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (CAD MM)
Pre-Tax Profit
Lowest at CAD -2.13 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (CAD MM)
Net Profit
Lowest at CAD -2.13 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (CAD MM)
EPS
Lowest at CAD -0.04
in the last five periodsMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (CAD)
Debt-Equity Ratio
Highest at -73.78 %
in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio
Raw Material Cost
Grown by 285.73% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






