ScoreWhy is Cricut, Inc. ?
1
High Management Efficiency with a high ROE of 16.73%
2
The company is Net-Debt Free
3
Poor long term growth as Operating profit has grown by an annual rate -13.69% of over the last 5 years
4
The company has declared positive results in Jun'2026 after 2 consecutive negative quarters
- ROCE(HY) Highest at 25.9%
- INTEREST COVERAGE RATIO(Q) The company hardly has any interest cost
- RAW MATERIAL COST(Y) Fallen by -26.69% (YoY)
5
With ROE of 22.33%, it has a very attractive valuation with a 2.34 Price to Book Value
- The stock is trading at a fair value compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -13.38%, its profits have risen by 22.1% ; the PEG ratio of the company is 0.5
6
High Institutional Holdings at 67.64%
- These investors have better capability and resources to analyse fundamentals of companies than most retail investors.
- Their stake has increased by 6.74% over the previous quarter.
7
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -13.38% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
Real-Time Research ReportHow much should you hold?
- Overall Portfolio exposure to Cricut, Inc. should be less than 10%
- Overall Portfolio exposure to Trading & Distributors should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Trading & Distributors)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Cricut, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Cricut, Inc.
-13.38%
-0.32
45.63%
S&P 500
15.76%
1.20
13.17%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
-5.87%
EBIT Growth (5y)
-13.69%
EBIT to Interest (avg)
100.00
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.72
Sales to Capital Employed (avg)
1.67
Tax Ratio
28.01%
Dividend Payout Ratio
56.66%
Pledged Shares
0
Institutional Holding
60.90%
ROCE (avg)
52.33%
ROE (avg)
16.73%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
10
Industry P/E
Price to Book Value
2.34
EV to EBIT
5.53
EV to EBITDA
4.40
EV to Capital Employed
7.42
EV to Sales
0.75
PEG Ratio
0.47
Dividend Yield
6.32%
ROCE (Latest)
134.28%
ROE (Latest)
22.33%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bullish
Mildly Bullish
RSI
Bullish
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Mildly Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
No Trend
No Trend
OBV
Mildly Bullish
Mildly Bearish
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend12What is working for the Company
ROCE(HY)
Highest at 25.9%
INTEREST COVERAGE RATIO(Q)
The company hardly has any interest cost
RAW MATERIAL COST(Y)
Fallen by -26.69% (YoY
DEBTORS TURNOVER RATIO(HY)
Highest at 8.95 times
OPERATING PROFIT(Q)
Highest at USD 53.56 MM
OPERATING PROFIT MARGIN(Q)
Highest at 34.27 %
PRE-TAX PROFIT(Q)
Highest at USD 50.31 MM
NET PROFIT(Q)
Highest at USD 39.05 MM
EPS(Q)
Highest at USD 0.18
-6What is not working for the Company
INTEREST(9M)
At USD 0.38 MM has Grown at 59.34%
OPERATING CASH FLOW(Y)
Lowest at USD 180.11 MM
NET SALES(Q)
Lowest at USD 156.28 MM
Here's what is working for Cricut, Inc.
Operating Profit
Highest at USD 53.56 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is positive
Operating Profit (USD MM)
Operating Profit Margin
Highest at 34.27 %
in the last five periodsMOJO Watch
Company's profit margin has improved
Operating Profit to Sales
Pre-Tax Profit
Highest at USD 50.31 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is positive
Pre-Tax Profit (USD MM)
Net Profit
Highest at USD 39.05 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is positive
Net Profit (USD MM)
Net Profit
At USD 39.05 MM has Grown at 59.48%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is positive
Net Profit (USD MM)
EPS
Highest at USD 0.18
in the last five periodsMOJO Watch
Increasing profitability; company has created higher earnings for shareholders
EPS (USD)
Debtors Turnover Ratio
Highest at 8.95 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Raw Material Cost
Fallen by -26.69% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Cricut, Inc.
Interest
At USD 0.38 MM has Grown at 59.34%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Operating Cash Flow
Lowest at USD 180.11 MM
in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (USD MM)
Net Sales
Lowest at USD 156.28 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (USD MM)
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