Why is Cricut, Inc. ?
1
High Management Efficiency with a high ROE of 16.73%
2
Company has a low Debt to Equity ratio (avg) at times
3
Poor long term growth as Operating profit has grown by an annual rate -0.10% of over the last 5 years
4
Flat results in Jun 25
5
With ROE of 13.69%, it has a attractive valuation with a 2.77 Price to Book Value
- The stock is trading at a fair value compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -7.63%, its profits have risen by 4.6% ; the PEG ratio of the company is 7.3
6
High Institutional Holdings at 63.88%
- These investors have better capability and resources to analyse fundamentals of companies than most retail investors.
- Their stake has increased by 0.68% over the previous quarter.
7
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -7.63% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
How much should you hold?
- Overall Portfolio exposure to Cricut, Inc. should be less than 10%
- Overall Portfolio exposure to Trading & Distributors should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Trading & Distributors)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Cricut, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Cricut, Inc.
-8.63%
-0.56
53.11%
S&P 500
13.22%
0.61
20.17%
Quality key factors
Factor
Value
Sales Growth (5y)
1.37%
EBIT Growth (5y)
-0.10%
EBIT to Interest (avg)
100.00
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.72
Sales to Capital Employed (avg)
1.55
Tax Ratio
28.01%
Dividend Payout Ratio
68.63%
Pledged Shares
0
Institutional Holding
63.88%
ROCE (avg)
52.33%
ROE (avg)
16.73%
Valuation Key Factors 
Factor
Value
P/E Ratio
20
Industry P/E
Price to Book Value
2.77
EV to EBIT
12.55
EV to EBITDA
9.34
EV to Capital Employed
7.33
EV to Sales
1.42
PEG Ratio
7.34
Dividend Yield
NA
ROCE (Latest)
58.44%
ROE (Latest)
13.69%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bullish
Dow Theory
No Trend
Mildly Bearish
OBV
No Trend
Mildly Bullish
Technical Movement
12What is working for the Company
OPERATING CASH FLOW(Y)
Highest at USD 270.65 MM
ROCE(HY)
Highest at 18.96%
INVENTORY TURNOVER RATIO(HY)
Highest at 2.15 times
RAW MATERIAL COST(Y)
Fallen by -10.5% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at -117.68 %
OPERATING PROFIT(Q)
Highest at USD 36.08 MM
PRE-TAX PROFIT(Q)
Highest at USD 33.84 MM
NET PROFIT(Q)
Highest at USD 24.49 MM
EPS(Q)
Highest at USD 0.11
0What is not working for the Company
NO KEY NEGATIVE TRIGGERS
Here's what is working for Cricut, Inc.
Inventory Turnover Ratio
Highest at 2.15 times and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Operating Cash Flow
Highest at USD 270.65 MM
in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (USD MM)
Operating Profit
Highest at USD 36.08 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is positive
Operating Profit (USD MM)
Pre-Tax Profit
Highest at USD 33.84 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is positive
Pre-Tax Profit (USD MM)
Net Profit
Highest at USD 24.49 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is positive
Net Profit (USD MM)
EPS
Highest at USD 0.11
in the last five periodsMOJO Watch
Increasing profitability; company has created higher earnings for shareholders
EPS (USD)
Debt-Equity Ratio
Lowest at -117.68 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Raw Material Cost
Fallen by -10.5% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales






