Why is Cricut, Inc. ?
1
High Management Efficiency with a high ROE of 16.73%
2
The company is Net-Debt Free
3
Poor long term growth as Operating profit has grown by an annual rate -13.69% of over the last 5 years
4
Flat results in Mar 26
- INTEREST(HY) At USD 0.3 MM has Grown at 90%
- OPERATING CASH FLOW(Y) Lowest at USD 165.92 MM
- NET SALES(Q) Lowest at USD 159.47 MM
5
With ROE of 22.33%, it has a attractive valuation with a 2.34 Price to Book Value
- The stock is trading at a fair value compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -32.42%, its profits have risen by 22.1% ; the PEG ratio of the company is 0.5
6
High Institutional Holdings at 60.9%
- These investors have better capability and resources to analyse fundamentals of companies than most retail investors.
7
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -32.42% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
How much should you hold?
- Overall Portfolio exposure to Cricut, Inc. should be less than 10%
- Overall Portfolio exposure to Trading & Distributors should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Trading & Distributors)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Cricut, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Cricut, Inc.
-32.42%
-0.79
44.44%
S&P 500
25.41%
1.92
13.25%
Quality key factors
Factor
Value
Sales Growth (5y)
-5.87%
EBIT Growth (5y)
-13.69%
EBIT to Interest (avg)
100.00
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.72
Sales to Capital Employed (avg)
1.67
Tax Ratio
28.01%
Dividend Payout Ratio
56.66%
Pledged Shares
0
Institutional Holding
60.90%
ROCE (avg)
52.33%
ROE (avg)
16.73%
Valuation Key Factors 
Factor
Value
P/E Ratio
10
Industry P/E
Price to Book Value
2.34
EV to EBIT
5.53
EV to EBITDA
4.40
EV to Capital Employed
7.42
EV to Sales
0.75
PEG Ratio
0.47
Dividend Yield
6.32%
ROCE (Latest)
134.28%
ROE (Latest)
22.33%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bullish
Mildly Bullish
RSI
Bullish
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Mildly Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
No Trend
No Trend
OBV
Mildly Bullish
Mildly Bearish
Technical Movement
3What is working for the Company
INVENTORY TURNOVER RATIO(HY)
Highest at 2.91 times
DEBTORS TURNOVER RATIO(HY)
Highest at 10.08 times
-9What is not working for the Company
INTEREST(HY)
At USD 0.3 MM has Grown at 90%
OPERATING CASH FLOW(Y)
Lowest at USD 165.92 MM
NET SALES(Q)
Lowest at USD 159.47 MM
Here's what is working for Cricut, Inc.
Inventory Turnover Ratio
Highest at 2.91 times and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Debtors Turnover Ratio
Highest at 10.08 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Here's what is not working for Cricut, Inc.
Interest
At USD 0.3 MM has Grown at 90%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Operating Cash Flow
Lowest at USD 165.92 MM
in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (USD MM)
Net Sales
Lowest at USD 159.47 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (USD MM)






