Why is Cricut, Inc. ?
1
High Management Efficiency with a high ROE of 16.73%
2
Company has a low Debt to Equity ratio (avg) at times
3
Poor long term growth as Operating profit has grown by an annual rate -6.24% of over the last 5 years
4
Flat results in Sep 25
- OPERATING CASH FLOW(Y) Lowest at USD 220.89 MM
- INTEREST(HY) At USD 0.26 MM has Grown at 60.98%
- INTEREST COVERAGE RATIO(Q) Lowest at 15,685.25
5
With ROE of 22.56%, it has a attractive valuation with a 2.41 Price to Book Value
- The stock is trading at a fair value compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -25.68%, its profits have risen by 30% ; the PEG ratio of the company is 0.4
6
High Institutional Holdings at 64.9%
- These investors have better capability and resources to analyse fundamentals of companies than most retail investors.
7
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -25.68% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
How much should you hold?
- Overall Portfolio exposure to Cricut, Inc. should be less than 10%
- Overall Portfolio exposure to Trading & Distributors should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Trading & Distributors)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Cricut, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Cricut, Inc.
-24.59%
-0.78
52.03%
S&P 500
16.12%
0.77
19.29%
Quality key factors
Factor
Value
Sales Growth (5y)
-1.27%
EBIT Growth (5y)
-6.24%
EBIT to Interest (avg)
100.00
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.72
Sales to Capital Employed (avg)
1.63
Tax Ratio
28.01%
Dividend Payout Ratio
68.63%
Pledged Shares
0
Institutional Holding
64.90%
ROCE (avg)
52.33%
ROE (avg)
16.73%
Valuation Key Factors 
Factor
Value
P/E Ratio
11
Industry P/E
Price to Book Value
2.41
EV to EBIT
6.88
EV to EBITDA
5.47
EV to Capital Employed
4.26
EV to Sales
0.92
PEG Ratio
0.35
Dividend Yield
5.87%
ROCE (Latest)
61.96%
ROE (Latest)
22.56%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
Bullish
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Bearish
Bearish
OBV
Mildly Bearish
No Trend
Technical Movement
9What is working for the Company
ROCE(HY)
Highest at 19.38%
INVENTORY TURNOVER RATIO(HY)
Highest at 2.16 times
RAW MATERIAL COST(Y)
Fallen by -20.25% (YoY
CASH AND EQV(HY)
Highest at USD 584.04 MM
PRE-TAX PROFIT(Q)
At USD 25.63 MM has Grown at 80.98%
NET PROFIT(Q)
At USD 20.51 MM has Grown at 78.55%
-11What is not working for the Company
OPERATING CASH FLOW(Y)
Lowest at USD 220.89 MM
INTEREST(HY)
At USD 0.26 MM has Grown at 60.98%
INTEREST COVERAGE RATIO(Q)
Lowest at 15,685.25
DEBTORS TURNOVER RATIO(HY)
Lowest at 7.86 times
Here's what is working for Cricut, Inc.
Inventory Turnover Ratio
Highest at 2.16 times and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Pre-Tax Profit
At USD 25.63 MM has Grown at 80.98%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is positive
Pre-Tax Profit (USD MM)
Net Profit
At USD 20.51 MM has Grown at 78.55%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is positive
Net Profit (USD MM)
Cash and Eqv
Highest at USD 584.04 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents
Raw Material Cost
Fallen by -20.25% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Cricut, Inc.
Interest
At USD 0.26 MM has Grown at 60.98%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Operating Cash Flow
Lowest at USD 220.89 MM and Fallen
In each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (USD MM)
Interest Coverage Ratio
Lowest at 15,685.25
in the last five periodsMOJO Watch
The company's ability to manage interest payments is deteriorating
Operating Profit to Interest
Debtors Turnover Ratio
Lowest at 7.86 times
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio






