Why is Deluxe Family Co., Ltd. ?
1
Poor Management Efficiency with a low ROCE of 1.33%
- The company has been able to generate a Return on Capital Employed (avg) of 1.33% signifying low profitability per unit of total capital (equity and debt)
2
Poor long term growth as Net Sales has grown by an annual rate of -28.20% and Operating profit at -162.34% over the last 5 years
3
The company has declared negative results for the last 3 consecutive quarters
- ROCE(HY) Lowest at -1.73%
- NET SALES(Q) Lowest at CNY 25.6 MM
- RAW MATERIAL COST(Y) Grown by 31.38% (YoY)
4
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -9.78%, its profits have fallen by -159%
5
Below par performance in long term as well as near term
- Along with generating -9.78% returns in the last 1 year, the stock has also underperformed China Shanghai Composite in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Realty)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Deluxe Family Co., Ltd. for you?
High Risk, Medium Return
Absolute
Risk Adjusted
Volatility
Deluxe Family Co., Ltd.
-3.13%
0.65
40.36%
China Shanghai Composite
15.17%
1.58
14.20%
Quality key factors
Factor
Value
Sales Growth (5y)
-28.20%
EBIT Growth (5y)
-162.34%
EBIT to Interest (avg)
5.83
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
0
Tax Ratio
9.96%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
1.33%
ROE (avg)
1.94%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.46
EV to EBIT
-99.34
EV to EBITDA
-142.93
EV to Capital Employed
1.54
EV to Sales
16.07
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-1.55%
ROE (Latest)
-0.96%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bullish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bearish
Mildly Bullish
Technical Movement
5What is working for the Company
OPERATING CASH FLOW(Y)
Highest at CNY 151.75 MM
NET PROFIT(HY)
Higher at CNY -27.41 MM
-28What is not working for the Company
ROCE(HY)
Lowest at -1.73%
NET SALES(Q)
Lowest at CNY 25.6 MM
RAW MATERIAL COST(Y)
Grown by 31.38% (YoY
DEBT-EQUITY RATIO
(HY)
Highest at -12.3 %
DEBTORS TURNOVER RATIO(HY)
Lowest at 7.52 times
OPERATING PROFIT MARGIN(Q)
Lowest at -78.84 %
NET PROFIT(Q)
At CNY -15.65 MM has Fallen at -30.88%
Here's what is working for Deluxe Family Co., Ltd.
Operating Cash Flow
Highest at CNY 151.75 MM
in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (CNY MM)
Here's what is not working for Deluxe Family Co., Ltd.
Net Sales
At CNY 25.6 MM has Fallen at -67.92%
over average net sales of the previous four periods of CNY 79.81 MMMOJO Watch
Near term sales trend is extremely negative
Net Sales (CNY MM)
Net Sales
Lowest at CNY 25.6 MM and Fallen
In each period in the last five periodsMOJO Watch
Near term sales trend is very negative
Net Sales (CNY MM)
Operating Profit Margin
Lowest at -78.84 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Net Profit
At CNY -15.65 MM has Fallen at -30.88%
over average net sales of the previous four periods of CNY -11.95 MMMOJO Watch
Near term Net Profit trend is negative
Net Profit (CNY MM)
Debt-Equity Ratio
Highest at -12.3 %
in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio
Debtors Turnover Ratio
Lowest at 7.52 times
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio
Raw Material Cost
Grown by 31.38% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






