Why is Direct Communication Solutions, Inc. ?
1
With a Negative Book Value, the company has a Weak Long Term Fundamental Strength
- Poor long term growth as Net Sales has grown by an annual rate of -16.73% and Operating profit at -47.49% over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
2
The company has declared Negative results for the last 8 consecutive quarters
- INTEREST(HY) At CAD 0.75 MM has Grown at 54.41%
- NET SALES(Q) At CAD 2.12 has Fallen at -26.88%
- INVENTORY TURNOVER RATIO(HY) Lowest at 5.25%
3
Risky - No result in last 6 months
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -8.19%, its profits have risen by 45.1%
4
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -8.19% returns in the last 1 year, the stock has also underperformed S&P/TSX 60 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Electronics & Appliances)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Direct Communication Solutions, Inc. for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
Direct Communication Solutions, Inc.
-100.0%
2.08
81.27%
S&P/TSX 60
20.39%
1.43
14.72%
Quality key factors
Factor
Value
Sales Growth (5y)
-10.58%
EBIT Growth (5y)
-173.48%
EBIT to Interest (avg)
-2.99
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
-0.87
Sales to Capital Employed (avg)
-6.13
Tax Ratio
0
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0
ROE (avg)
0
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
-0.42
EV to EBIT
-4.25
EV to EBITDA
-4.60
EV to Capital Employed
-13.61
EV to Sales
1.25
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
Negative Capital Employed
ROE (Latest)
Negative BV
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
Bearish
No Signal
Bollinger Bands
Bullish
Mildly Bearish
Moving Averages
Mildly Bearish (Daily)
KST
Bearish
Mildly Bearish
Dow Theory
Mildly Bullish
Bearish
OBV
Mildly Bearish
No Trend
Technical Movement
10What is working for the Company
NET PROFIT(HY)
Higher at CAD -3.71 MM
DEBTORS TURNOVER RATIO(HY)
Highest at 12.01%
NET SALES(Q)
Highest at CAD 5.19 MM
-23What is not working for the Company
INTEREST(HY)
At CAD 1.39 MM has Grown at 130.96%
OPERATING CASH FLOW(Y)
Lowest at CAD -1.94 MM
PRE-TAX PROFIT(Q)
Lowest at CAD -1.91 MM
NET PROFIT(Q)
Lowest at CAD -1.91 MM
Here's what is working for Direct Communication Solutions, Inc.
Net Sales
At CAD 5.19 MM has Grown at 136.64%
over average net sales of the previous four periods of CAD 2.19 MMMOJO Watch
Near term sales trend is extremely positive
Net Sales (CAD MM)
Net Sales
Highest at CAD 5.19 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (CAD MM)
Debtors Turnover Ratio
Highest at 12.01%
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Here's what is not working for Direct Communication Solutions, Inc.
Interest
At CAD 1.39 MM has Grown at 130.96%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (CAD MM)
Pre-Tax Profit
At CAD -1.91 MM has Fallen at -69.17%
over average net sales of the previous four periods of CAD -1.13 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (CAD MM)
Net Profit
At CAD -1.91 MM has Fallen at -69.17%
over average net sales of the previous four periods of CAD -1.13 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (CAD MM)
Operating Cash Flow
Lowest at CAD -1.94 MM and Fallen
In each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (CAD MM)
Pre-Tax Profit
Lowest at CAD -1.91 MM and Fallen
In each period in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (CAD MM)
Net Profit
Lowest at CAD -1.91 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (CAD MM)






