Why is Directa Plus Plc ?
1
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of 51.85%, its profits have risen by 9.4%
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Electronics & Appliances)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Directa Plus Plc for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Directa Plus Plc
-100.0%
-0.43
111.94%
FTSE 100
13.98%
1.15
13.60%
Quality key factors
Factor
Value
Sales Growth (5y)
8.61%
EBIT Growth (5y)
-0.97%
EBIT to Interest (avg)
-3.92
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
-0.44
Sales to Capital Employed (avg)
0.87
Tax Ratio
0
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0
ROE (avg)
0
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
2.49
EV to EBIT
-2.72
EV to EBITDA
-3.51
EV to Capital Employed
3.03
EV to Sales
1.70
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-111.53%
ROE (Latest)
-81.59%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Mildly Bullish
RSI
Bearish
No Signal
Bollinger Bands
Bearish
Mildly Bullish
Moving Averages
Mildly Bullish (Daily)
KST
Bullish
Mildly Bullish
Dow Theory
Mildly Bearish
Mildly Bullish
OBV
Mildly Bearish
Bullish
Technical Movement
11What is working for the Company
OPERATING CASH FLOW(Y)
Highest at GBP -4.24 MM
RAW MATERIAL COST(Y)
Fallen by -17.43% (YoY
INVENTORY TURNOVER RATIO(HY)
Highest at 11.34 times
OPERATING PROFIT(Q)
Highest at GBP -0.95 MM
PRE-TAX PROFIT(Q)
Highest at GBP -1.4 MM
NET PROFIT(Q)
Highest at GBP -1.39 MM
EPS(Q)
Highest at GBP -0.01
-4What is not working for the Company
INTEREST(HY)
At GBP 0.15 MM has Grown at 91.26%
DEBTORS TURNOVER RATIO(HY)
Lowest at 1.83 times
Here's what is working for Directa Plus Plc
Operating Cash Flow
Highest at GBP -4.24 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (GBP MM)
Operating Profit
Highest at GBP -0.95 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is positive
Operating Profit (GBP MM)
Pre-Tax Profit
Highest at GBP -1.4 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is positive
Pre-Tax Profit (GBP MM)
Net Profit
Highest at GBP -1.39 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is positive
Net Profit (GBP MM)
EPS
Highest at GBP -0.01
in the last five periodsMOJO Watch
Increasing profitability; company has created higher earnings for shareholders
EPS (GBP)
Inventory Turnover Ratio
Highest at 11.34 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Raw Material Cost
Fallen by -17.43% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Directa Plus Plc
Interest
At GBP 0.15 MM has Grown at 91.26%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (GBP MM)
Debtors Turnover Ratio
Lowest at 1.83 times
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio






