ScoreWhy is Firefly AB ?
1
Strong Long Term Fundamental Strength with an average Return on Equity (ROE) of 28.32%
- Healthy long term growth as Net Sales has grown by an annual rate of 13.54%
- Company's ability to service its debt is strong with a healthy EBIT to Interest (avg) ratio of 44.93
2
Positive results in Dec 25
- OPERATING CASH FLOW(Y) Highest at SEK 50.44 MM
- DIVIDEND PER SHARE(HY) Highest at SEK 4.28
- DIVIDEND PAYOUT RATIO(Y) Highest at 337.23%
3
With ROE of 28.01%, it has a very expensive valuation with a 7.02 Price to Book Value
- The stock is trading at a premium compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of 5.86%, its profits have fallen by -17%
Real-Time Research ReportHow much should you buy?
- Overall Portfolio exposure to Firefly AB should be less than 10%
- Overall Portfolio exposure to IT - Hardware should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in IT - Hardware)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Firefly AB for you?
Low Risk, Low Return
Absolute
Risk Adjusted
Volatility
Firefly AB
-100.0%
-0.59
24.64%
OMX Stockholm 30
10.97%
0.59
18.59%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
13.54%
EBIT Growth (5y)
19.90%
EBIT to Interest (avg)
44.93
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
3.04
Tax Ratio
24.23%
Dividend Payout Ratio
126.19%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
75.38%
ROE (avg)
28.32%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
25
Industry P/E
Price to Book Value
7.02
EV to EBIT
17.48
EV to EBITDA
17.48
EV to Capital Employed
7.02
EV to Sales
2.27
PEG Ratio
NA
Dividend Yield
60.77%
ROCE (Latest)
40.15%
ROE (Latest)
28.01%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Mildly Bearish
Mildly Bearish
Dow Theory
No Trend
Mildly Bearish
OBV
Mildly Bullish
No Trend
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend11What is working for the Company
OPERATING CASH FLOW(Y)
Highest at SEK 50.44 MM
DIVIDEND PER SHARE(HY)
Highest at SEK 4.28
DIVIDEND PAYOUT RATIO(Y)
Highest at 337.23%
RAW MATERIAL COST(Y)
Fallen by -4.18% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at -41.97 %
NET SALES(Q)
Highest at SEK 154.79 MM
OPERATING PROFIT(Q)
Highest at SEK 25.15 MM
PRE-TAX PROFIT(Q)
Highest at SEK 24.45 MM
-6What is not working for the Company
INTEREST(9M)
At SEK 1.16 MM has Grown at inf%
ROCE(HY)
Lowest at 26.11%
Here's what is working for Firefly AB
Operating Cash Flow
Highest at SEK 50.44 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (SEK MM)
Dividend per share
Highest at SEK 4.28 and Grown
In each year in the last five yearsMOJO Watch
Company is distributing higher dividend from profits generated
DPS (SEK)
Net Sales
Highest at SEK 154.79 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (SEK MM)
Operating Profit
Highest at SEK 25.15 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is positive
Operating Profit (SEK MM)
Pre-Tax Profit
Highest at SEK 24.45 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is positive
Pre-Tax Profit (SEK MM)
Debt-Equity Ratio
Lowest at -41.97 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Dividend Payout Ratio
Highest at 337.23%
in the last five yearsMOJO Watch
Company is distributing higher proportion of profits generated as dividend
DPR (%)
Raw Material Cost
Fallen by -4.18% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Firefly AB
Interest
At SEK 1.16 MM has Grown at inf%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (SEK MM)
InfinHub Market Technologies FZ-LLC, Building-2, Unit 112, Dubai Internet City, Dubai, United Arab Emirates
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