ScoreWhy is Firefly AB ?
1
With ROE of 25.17%, it has a very attractive valuation with a 6.06 Price to Book Value
- The stock is trading at a premium compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -1.50%, its profits have fallen by -13.3%
2
Underperformed the market in the last 1 year
- Even though the market (OMX Stockholm 30) has generated returns of 30.13% in the last 1 year, the stock has hugely underperformed and has generate negative returns of -1.50% returns
Real-Time Research ReportHow much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in IT - Hardware)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Firefly AB for you?
Medium Risk, Low Return
Absolute
Risk Adjusted
Volatility
Firefly AB
-100.0%
-0.71
29.11%
OMX Stockholm 30
30.13%
1.89
15.95%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
13.54%
EBIT Growth (5y)
19.90%
EBIT to Interest (avg)
44.93
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
3.04
Tax Ratio
24.23%
Dividend Payout Ratio
126.19%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
75.38%
ROE (avg)
28.32%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
24
Industry P/E
Price to Book Value
6.06
EV to EBIT
16.36
EV to EBITDA
16.36
EV to Capital Employed
6.06
EV to Sales
2.28
PEG Ratio
NA
Dividend Yield
57.65%
ROCE (Latest)
37.04%
ROE (Latest)
25.17%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Mildly Bearish
Mildly Bearish
Dow Theory
No Trend
Mildly Bearish
OBV
Mildly Bullish
No Trend
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend6What is working for the Company
OPERATING CASH FLOW(Y)
Highest at SEK 55.08 MM
NET PROFIT(9M)
Higher at SEK 44.86 MM
CASH AND EQV(HY)
Highest at SEK 175.24 MM
DEBT-EQUITY RATIO
(HY)
Lowest at -47.84 %
-5What is not working for the Company
ROCE(HY)
Lowest at 22.17%
RAW MATERIAL COST(Y)
Grown by 8.36% (YoY
PRE-TAX PROFIT(Q)
Fallen at -30.55%
NET PROFIT(Q)
Fallen at -35.83%
Here's what is working for Firefly AB
Operating Cash Flow
Highest at SEK 55.08 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (SEK MM)
Cash and Eqv
Highest at SEK 175.24 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents
Debt-Equity Ratio
Lowest at -47.84 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Here's what is not working for Firefly AB
Pre-Tax Profit
Fallen at -30.55%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (SEK MM)
Net Profit
Fallen at -35.83%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is negative
Net Profit (SEK MM)
Raw Material Cost
Grown by 8.36% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales
InfinHub Market Technologies FZ-LLC, Building-2, Unit 112, Dubai Internet City, Dubai, United Arab Emirates
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