Why is Firefly AB ?
1
Flat results in Mar 25
- INTEREST(Q) Highest at SEK 1.12 MM
2
With ROE of 28.01%, it has a very expensive valuation with a 7.02 Price to Book Value
- The stock is trading at a premium compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -2.77%, its profits have fallen by -17%
3
Underperformed the market in the last 1 year
- Even though the market (OMX Stockholm 30) has generated returns of 9.24% in the last 1 year, the stock has hugely underperformed and has generate negative returns of -2.77% returns
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in IT - Hardware)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Firefly AB for you?
Low Risk, Low Return
Absolute
Risk Adjusted
Volatility
Firefly AB
1.57%
-0.50
27.73%
OMX Stockholm 30
8.01%
0.51
18.11%
Quality key factors
Factor
Value
Sales Growth (5y)
12.47%
EBIT Growth (5y)
22.75%
EBIT to Interest (avg)
44.93
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
3.16
Tax Ratio
24.23%
Dividend Payout Ratio
60.20%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
75.38%
ROE (avg)
28.32%
Valuation Key Factors 
Factor
Value
P/E Ratio
25
Industry P/E
Price to Book Value
7.02
EV to EBIT
17.48
EV to EBITDA
17.48
EV to Capital Employed
7.02
EV to Sales
2.27
PEG Ratio
NA
Dividend Yield
60.77%
ROCE (Latest)
40.15%
ROE (Latest)
28.01%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bullish
Bearish
Moving Averages
Bullish (Daily)
KST
Bullish
Mildly Bearish
Dow Theory
No Trend
No Trend
OBV
No Trend
No Trend
Technical Movement
2What is working for the Company
RAW MATERIAL COST(Y)
Fallen by -2.58% (YoY
CASH AND EQV(HY)
Highest at SEK 143.9 MM
-9What is not working for the Company
INTEREST(Q)
Highest at SEK 1.12 MM
Here's what is working for Firefly AB
Cash and Eqv
Highest at SEK 143.9 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents
Raw Material Cost
Fallen by -2.58% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Firefly AB
Interest
At SEK 1.12 MM has Grown at inf%
period on period (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (SEK MM)
Interest
Highest at SEK 1.12 MM
in the last five periods and Increased by inf% (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (SEK MM)






