Why is Fluent, Inc. ?
1
Poor Management Efficiency with a low ROCE of 1.73%
- The company has been able to generate a Return on Capital Employed (avg) of 1.73% signifying low profitability per unit of total capital (equity and debt)
2
Poor long term growth as Operating profit has grown by an annual rate -213.11% of over the last 5 years
3
The company has declared Negative results for the last 10 consecutive quarters
- NET PROFIT(9M) At USD -17.21 MM has Grown at -25.11%
- ROCE(HY) Lowest at -115.36%
- CASH AND EQV(HY) Lowest at USD 12.69 MM
4
Risky - Negative EBITDA
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -38.57%, its profits have fallen by -141.7%
5
Below par performance in long term as well as near term
- Along with generating -38.57% returns in the last 1 year, the stock has also underperformed S&P 500 in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Commercial Services & Supplies)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Fluent, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Fluent, Inc.
-28.36%
-0.65
73.44%
S&P 500
13.22%
0.61
20.17%
Quality key factors
Factor
Value
Sales Growth (5y)
-4.87%
EBIT Growth (5y)
-213.11%
EBIT to Interest (avg)
-0.69
Debt to EBITDA (avg)
2.24
Net Debt to Equity (avg)
0.95
Sales to Capital Employed (avg)
4.28
Tax Ratio
7.36%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
37.56%
ROCE (avg)
1.73%
ROE (avg)
0.48%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
2.18
EV to EBIT
-3.30
EV to EBITDA
-6.22
EV to Capital Employed
1.61
EV to Sales
0.28
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-48.73%
ROE (Latest)
-115.39%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bearish
Dow Theory
Mildly Bearish
No Trend
OBV
Mildly Bearish
Mildly Bullish
Technical Movement
5What is working for the Company
NET PROFIT(HY)
Higher at USD -13.47 MM
RAW MATERIAL COST(Y)
Fallen by -2.17% (YoY
DEBTORS TURNOVER RATIO(HY)
Highest at 5.33 times
-13What is not working for the Company
NET PROFIT(9M)
At USD -17.21 MM has Grown at -25.11%
ROCE(HY)
Lowest at -115.36%
CASH AND EQV(HY)
Lowest at USD 12.69 MM
NET SALES(Q)
Lowest at USD 44.71 MM
Here's what is working for Fluent, Inc.
Net Profit
Higher at USD -13.47 MM
than preceding 12 month period ended Jun 2025MOJO Watch
In the half year the company has already crossed Net Profit of the previous twelve months
Net Profit (USD MM)
Debtors Turnover Ratio
Highest at 5.33 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Raw Material Cost
Fallen by -2.17% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Fluent, Inc.
Net Sales
At USD 44.71 MM has Fallen at -26.67%
over average net sales of the previous four periods of USD 60.96 MMMOJO Watch
Near term sales trend is extremely negative
Net Sales (USD MM)
Net Sales
Lowest at USD 44.71 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (USD MM)
Cash and Eqv
Lowest at USD 12.69 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents






