ScoreWhy is Grupo Hotelero Santa Fe SAB de CV ?
1
Poor Management Efficiency with a low ROCE of 11.28%
- The company has been able to generate a Return on Capital Employed (avg) of 11.28% signifying low profitability per unit of total capital (equity and debt)
2
High Debt company with Weak Long Term Fundamental Strength
3
With a fall in Net Sales of -18.88%, the company declared Very Negative results in Jun 26
- NET PROFIT(Q) At MXN 4.86 MM has Fallen at -89.04%
- ROCE(HY) Lowest at 1.22%
- NET SALES(Q) At MXN 743.95 MM has Fallen at -11%
4
With ROE of 4.30%, it has a expensive valuation with a 0.58 Price to Book Value
- The stock is trading at a discount compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of 37.74%, its profits have risen by 654.7% ; the PEG ratio of the company is 0
Real-Time Research ReportHow much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Hotels & Resorts)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Grupo Hotelero Santa Fe SAB de CV for you?
Medium Risk, High Return
Absolute
Risk Adjusted
Volatility
Grupo Hotelero Santa Fe SAB de CV
37.74%
1.05
35.12%
Mexico IPC
14.41%
0.77
19.31%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
34.79%
EBIT Growth (5y)
102.02%
EBIT to Interest (avg)
6.08
Debt to EBITDA (avg)
1.74
Net Debt to Equity (avg)
0.46
Sales to Capital Employed (avg)
0.38
Tax Ratio
Tax Ratio is Negative%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
14.48%
ROE (avg)
3.98%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
14
Industry P/E
Price to Book Value
0.58
EV to EBIT
4.13
EV to EBITDA
3.20
EV to Capital Employed
0.68
EV to Sales
1.49
PEG Ratio
0.02
Dividend Yield
NA
ROCE (Latest)
16.49%
ROE (Latest)
4.30%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bullish
Mildly Bullish
Moving Averages
Bullish (Daily)
KST
Mildly Bearish
Bullish
Dow Theory
Mildly Bullish
Mildly Bullish
OBV
Mildly Bullish
No Trend
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend0What is working for the Company
NO KEY POSITIVE TRIGGERS
-19What is not working for the Company
NET PROFIT(Q)
At MXN 4.86 MM has Fallen at -89.04%
ROCE(HY)
Lowest at 1.22%
NET SALES(Q)
At MXN 743.95 MM has Fallen at -11%
INTEREST(Q)
At MXN 45.69 MM has Grown at 10.36%
PRE-TAX PROFIT(Q)
At MXN 34.4 MM has Fallen at -39.66%
OPERATING PROFIT(Q)
Lowest at MXN 330.13 MM
Here's what is not working for Grupo Hotelero Santa Fe SAB de CV
Net Profit
At MXN 4.86 MM has Fallen at -89.04%
over average net sales of the previous four periods of MXN 44.33 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (MXN MM)
Net Sales
At MXN 743.95 MM has Fallen at -11%
over average net sales of the previous four periods of MXN 835.93 MMMOJO Watch
Near term sales trend is very negative
Net Sales (MXN MM)
Interest
At MXN 45.69 MM has Grown at 10.36%
period on period (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (MXN MM)
Pre-Tax Profit
At MXN 34.4 MM has Fallen at -39.66%
over average net sales of the previous four periods of MXN 57.01 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (MXN MM)
Operating Profit
Lowest at MXN 330.13 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (MXN MM)
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