Why is Grupo Hotelero Santa Fe SAB de CV ?
1
Poor Management Efficiency with a low ROCE of 11.28%
- The company has been able to generate a Return on Capital Employed (avg) of 11.28% signifying low profitability per unit of total capital (equity and debt)
2
High Debt company with Weak Long Term Fundamental Strength
3
The company declared very positive results in Mar'25 after flat results in Dec'24
- NET PROFIT(Q) At MXN 116.06 MM has Grown at 290.96%
- OPERATING CASH FLOW(Y) Highest at MXN 680.47 MM
- NET SALES(HY) At MXN 1,778.05 MM has Grown at 23.63%
4
With ROE of 5.56%, it has a attractive valuation with a 0.45 Price to Book Value
- The stock is trading at a discount compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of 4.17%, its profits have risen by 481.8% ; the PEG ratio of the company is 0
5
Underperformed the market in the last 1 year
- The stock has generated a return of 4.17% in the last 1 year, much lower than market (Mexico IPC) returns of 26.18%
How much should you hold?
- Overall Portfolio exposure to Grupo Hotelero Santa Fe SAB de CV should be less than 10%
- Overall Portfolio exposure to Hotels & Resorts should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Hotels & Resorts)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Grupo Hotelero Santa Fe SAB de CV for you?
Medium Risk, Low Return
Absolute
Risk Adjusted
Volatility
Grupo Hotelero Santa Fe SAB de CV
7.14%
0.10
28.75%
Mexico IPC
25.36%
1.61
16.27%
Quality key factors
Factor
Value
Sales Growth (5y)
20.25%
EBIT Growth (5y)
28.49%
EBIT to Interest (avg)
4.87
Debt to EBITDA (avg)
3.35
Net Debt to Equity (avg)
0.46
Sales to Capital Employed (avg)
0.37
Tax Ratio
6.28%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
11.28%
ROE (avg)
3.98%
Valuation Key Factors 
Factor
Value
P/E Ratio
8
Industry P/E
Price to Book Value
0.45
EV to EBIT
3.54
EV to EBITDA
2.82
EV to Capital Employed
0.60
EV to Sales
1.40
PEG Ratio
0.02
Dividend Yield
NA
ROCE (Latest)
17.04%
ROE (Latest)
5.56%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Bearish
RSI
Bearish
No Signal
Bollinger Bands
Mildly Bullish
Mildly Bearish
Moving Averages
Mildly Bearish (Daily)
KST
Bullish
Bearish
Dow Theory
No Trend
No Trend
OBV
No Trend
Mildly Bullish
Technical Movement
28What is working for the Company
NET PROFIT(Q)
At MXN 116.06 MM has Grown at 290.96%
OPERATING CASH FLOW(Y)
Highest at MXN 680.47 MM
NET SALES(HY)
At MXN 1,778.05 MM has Grown at 23.63%
PRE-TAX PROFIT(Q)
Highest at MXN 217.99 MM
RAW MATERIAL COST(Y)
Fallen by 1.07% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at 39.51 %
INVENTORY TURNOVER RATIO(HY)
Highest at 37.39%
DEBTORS TURNOVER RATIO(HY)
Highest at 5.11%
0What is not working for the Company
NO KEY NEGATIVE TRIGGERS
Here's what is working for Grupo Hotelero Santa Fe SAB de CV
Pre-Tax Profit
At MXN 217.99 MM has Grown at 1,787.33%
over average net sales of the previous four periods of MXN -12.92 MMMOJO Watch
Near term Pre-Tax Profit trend is very positive
Pre-Tax Profit (MXN MM)
Net Profit
At MXN 116.06 MM has Grown at 290.96%
over average net sales of the previous four periods of MXN 29.69 MMMOJO Watch
Near term Net Profit trend is very positive
Net Profit (MXN MM)
Pre-Tax Profit
Highest at MXN 217.99 MM and Grown
In each period in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is very positive
Pre-Tax Profit (MXN MM)
Net Sales
At MXN 1,778.05 MM has Grown at 23.63%
Year on Year (YoY)MOJO Watch
Near term sales trend is positive
Net Sales (MXN MM)
Operating Cash Flow
Highest at MXN 680.47 MM
in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (MXN MM)
Debt-Equity Ratio
Lowest at 39.51 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Inventory Turnover Ratio
Highest at 37.39%
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Debtors Turnover Ratio
Highest at 5.11%
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Raw Material Cost
Fallen by 1.07% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales






