Why is Grupo Hotelero Santa Fe SAB de CV ?
1
Poor Management Efficiency with a low ROCE of 11.28%
- The company has been able to generate a Return on Capital Employed (avg) of 11.28% signifying low profitability per unit of total capital (equity and debt)
2
High Debt company with Weak Long Term Fundamental Strength
3
Flat results in Mar 26
- NET PROFIT(HY) At MXN 40.67 MM has Grown at -74.12%
4
With ROE of 7.65%, it has a fair valuation with a 0.52 Price to Book Value
- The stock is trading at a discount compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of 22.63%, its profits have risen by 478.8% ; the PEG ratio of the company is 0
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Hotels & Resorts)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Grupo Hotelero Santa Fe SAB de CV for you?
Medium Risk, High Return
Absolute
Risk Adjusted
Volatility
Grupo Hotelero Santa Fe SAB de CV
25.39%
0.81
34.26%
Mexico IPC
11.57%
0.71
19.23%
Quality key factors
Factor
Value
Sales Growth (5y)
20.25%
EBIT Growth (5y)
28.49%
EBIT to Interest (avg)
4.87
Debt to EBITDA (avg)
3.35
Net Debt to Equity (avg)
0.46
Sales to Capital Employed (avg)
0.38
Tax Ratio
6.28%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
11.28%
ROE (avg)
3.98%
Valuation Key Factors 
Factor
Value
P/E Ratio
7
Industry P/E
Price to Book Value
0.52
EV to EBIT
3.67
EV to EBITDA
2.92
EV to Capital Employed
0.65
EV to Sales
1.46
PEG Ratio
0.01
Dividend Yield
NA
ROCE (Latest)
17.62%
ROE (Latest)
7.65%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Bullish
RSI
Bearish
No Signal
Bollinger Bands
Bullish
Mildly Bullish
Moving Averages
Bullish (Daily)
KST
Bullish
Bullish
Dow Theory
No Trend
No Trend
OBV
No Trend
Mildly Bearish
Technical Movement
6What is working for the Company
INTEREST COVERAGE RATIO(Q)
Highest at 1,074.02
CASH AND EQV(HY)
Highest at MXN 1,220.76 MM
DEBT-EQUITY RATIO
(HY)
Lowest at 30.88 %
PRE-TAX PROFIT(Q)
At MXN 125.97 MM has Grown at 67.84%
NET PROFIT(Q)
At MXN 102.17 MM has Grown at 103.87%
-7What is not working for the Company
NET PROFIT(HY)
At MXN 40.67 MM has Grown at -74.12%
Here's what is working for Grupo Hotelero Santa Fe SAB de CV
Interest Coverage Ratio
Highest at 1,074.02
in the last five periodsMOJO Watch
The company's ability to manage interest payments is improving
Operating Profit to Interest
Pre-Tax Profit
At MXN 125.97 MM has Grown at 67.84%
over average net sales of the previous four periods of MXN 75.06 MMMOJO Watch
Near term Pre-Tax Profit trend is positive
Pre-Tax Profit (MXN MM)
Net Profit
At MXN 102.17 MM has Grown at 103.87%
over average net sales of the previous four periods of MXN 50.12 MMMOJO Watch
Near term Net Profit trend is positive
Net Profit (MXN MM)
Cash and Eqv
Highest at MXN 1,220.76 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents
Debt-Equity Ratio
Lowest at 30.88 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio






