Why is Grupo Hotelero Santa Fe SAB de CV ?
1
Poor Management Efficiency with a low ROCE of 11.28%
- The company has been able to generate a Return on Capital Employed (avg) of 11.28% signifying low profitability per unit of total capital (equity and debt)
2
High Debt company with Weak Long Term Fundamental Strength
3
Underperformed the market in the last 1 year
- The stock has generated a return of 8.11% in the last 1 year, much lower than market (Mexico IPC) returns of 31.40%
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Hotels & Resorts)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Grupo Hotelero Santa Fe SAB de CV for you?
Medium Risk, Low Return
Absolute
Risk Adjusted
Volatility
Grupo Hotelero Santa Fe SAB de CV
8.11%
0.33
29.20%
Mexico IPC
31.4%
1.71
18.32%
Quality key factors
Factor
Value
Sales Growth (5y)
20.25%
EBIT Growth (5y)
28.49%
EBIT to Interest (avg)
4.87
Debt to EBITDA (avg)
3.35
Net Debt to Equity (avg)
0.46
Sales to Capital Employed (avg)
0.37
Tax Ratio
6.28%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
11.28%
ROE (avg)
3.98%
Valuation Key Factors 
Factor
Value
P/E Ratio
8
Industry P/E
Price to Book Value
0.45
EV to EBIT
3.54
EV to EBITDA
2.82
EV to Capital Employed
0.60
EV to Sales
1.40
PEG Ratio
0.02
Dividend Yield
NA
ROCE (Latest)
17.04%
ROE (Latest)
5.56%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Bullish
Moving Averages
Bullish (Daily)
KST
Bullish
Bearish
Dow Theory
No Trend
Mildly Bullish
OBV
No Trend
Mildly Bullish
Technical Movement
6What is working for the Company
NET PROFIT(9M)
At MXN 75.13 MM has Grown at 1,240.44%
RAW MATERIAL COST(Y)
Fallen by 1.93% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at 32.1 %
-14What is not working for the Company
OPERATING PROFIT MARGIN(Q)
Lowest at 43.74 %
PRE-TAX PROFIT(Q)
Lowest at MXN -149.28 MM
NET PROFIT(Q)
Lowest at MXN -61.51 MM
EPS(Q)
Lowest at MXN -0.09
Here's what is working for Grupo Hotelero Santa Fe SAB de CV
Debt-Equity Ratio
Lowest at 32.1 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Raw Material Cost
Fallen by 1.93% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Grupo Hotelero Santa Fe SAB de CV
Pre-Tax Profit
At MXN -149.28 MM has Fallen at -230.66%
over average net sales of the previous four periods of MXN 114.25 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (MXN MM)
Net Profit
At MXN -61.51 MM has Fallen at -183.75%
over average net sales of the previous four periods of MXN 73.44 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (MXN MM)
Operating Profit Margin
Lowest at 43.74 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Pre-Tax Profit
Lowest at MXN -149.28 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (MXN MM)
Net Profit
Lowest at MXN -61.51 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (MXN MM)
EPS
Lowest at MXN -0.09
in the last five periodsMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (MXN)






