Why is Guangdong Advertising Group Co. Ltd. ?
1
Poor Management Efficiency with a low ROCE of 2.86%
- The company has been able to generate a Return on Capital Employed (avg) of 2.86% signifying low profitability per unit of total capital (equity and debt)
2
Poor long term growth as Net Sales has grown by an annual rate of 12.56% and Operating profit at 4.11% over the last 5 years
3
Negative results in Sep 25
- INTEREST(Q) At CNY 12.8 MM has Grown at 37.04%
- INTEREST COVERAGE RATIO(Q) Lowest at 43.58
- DEBT-EQUITY RATIO (HY) Highest at 45.74 %
4
With ROE of 1.77%, it has a very expensive valuation with a 3.13 Price to Book Value
- Over the past year, while the stock has generated a return of 5.12%, its profits have fallen by -27.8%
- At the current price, the company has a high dividend yield of 0.2
5
Underperformed the market in the last 1 year
- The stock has generated a return of 5.12% in the last 1 year, much lower than market (China Shanghai Composite) returns of 17.07%
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Guangdong Advertising Group Co. Ltd. for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
Guangdong Advertising Group Co. Ltd.
5.12%
1.57
48.39%
China Shanghai Composite
16.67%
1.14
14.96%
Quality key factors
Factor
Value
Sales Growth (5y)
12.56%
EBIT Growth (5y)
4.11%
EBIT to Interest (avg)
8.04
Debt to EBITDA (avg)
2.88
Net Debt to Equity (avg)
0.31
Sales to Capital Employed (avg)
2.81
Tax Ratio
34.74%
Dividend Payout Ratio
31.09%
Pledged Shares
0
Institutional Holding
0.07%
ROCE (avg)
2.86%
ROE (avg)
4.28%
Valuation Key Factors 
Factor
Value
P/E Ratio
176
Industry P/E
Price to Book Value
3.13
EV to EBIT
92.97
EV to EBITDA
61.76
EV to Capital Employed
2.54
EV to Sales
0.78
PEG Ratio
NA
Dividend Yield
0.19%
ROCE (Latest)
2.73%
ROE (Latest)
1.77%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Mildly Bullish
Moving Averages
Mildly Bullish (Daily)
KST
Mildly Bearish
Bullish
Dow Theory
Mildly Bearish
Mildly Bullish
OBV
Mildly Bearish
Bullish
Technical Movement
3What is working for the Company
DIVIDEND PAYOUT RATIO(Y)
Highest at 54.46%
RAW MATERIAL COST(Y)
Fallen by -23.9% (YoY
DIVIDEND PER SHARE(HY)
Highest at CNY 5
-23What is not working for the Company
INTEREST(Q)
At CNY 12.8 MM has Grown at 37.04%
INTEREST COVERAGE RATIO(Q)
Lowest at 43.58
DEBT-EQUITY RATIO
(HY)
Highest at 45.74 %
NET SALES(Q)
Fallen at -12.29%
OPERATING PROFIT(Q)
Lowest at CNY 5.58 MM
OPERATING PROFIT MARGIN(Q)
Lowest at 0.1 %
PRE-TAX PROFIT(Q)
Lowest at CNY 2.26 MM
NET PROFIT(Q)
Lowest at CNY -0.64 MM
Here's what is working for Guangdong Advertising Group Co. Ltd.
Dividend per share
Highest at CNY 5
in the last five yearsMOJO Watch
Company is distributing higher dividend from profits generated
DPS (CNY)
Dividend Payout Ratio
Highest at 54.46%
in the last five yearsMOJO Watch
Company is distributing higher proportion of profits generated as dividend
DPR (%)
Raw Material Cost
Fallen by -23.9% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Guangdong Advertising Group Co. Ltd.
Pre-Tax Profit
At CNY 2.26 MM has Fallen at -94.18%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (CNY MM)
Net Profit
At CNY -0.64 MM has Fallen at -101.99%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (CNY MM)
Interest
At CNY 12.8 MM has Grown at 37.04%
period on period (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (CNY MM)
Interest Coverage Ratio
Lowest at 43.58
in the last five periodsMOJO Watch
The company's ability to manage interest payments is deteriorating
Operating Profit to Interest
Net Sales
Fallen at -12.29%
Year on Year (YoY)MOJO Watch
Near term sales trend is negative
Net Sales (CNY MM)
Operating Profit
Lowest at CNY 5.58 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (CNY MM)
Operating Profit Margin
Lowest at 0.1 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Pre-Tax Profit
Lowest at CNY 2.26 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (CNY MM)
Net Profit
Lowest at CNY -0.64 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (CNY MM)
Debt-Equity Ratio
Highest at 45.74 %
in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio






