Why is Hela Apparel Holdings Plc ?
1
With a Negative Book Value, the company has a Weak Long Term Fundamental Strength
- Poor long term growth as Net Sales has grown by an annual rate of -9.61% and Operating profit at -276.98% over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
2
Flat results in Dec 25
- NET PROFIT(HY) At LKR -5,861.23 MM has Grown at -51.62%
- RAW MATERIAL COST(Y) Grown by 48.28% (YoY)
- INVENTORY TURNOVER RATIO(HY) Lowest at 5.67 times
3
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -17.14%, its profits have fallen by -333.4%
4
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -17.14% returns in the last 1 year, the stock has also underperformed Sri Lanka CSE All Share in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Footwear)
When to re-enter? - We will constantly monitor the company and review our call based on new data
No Data Found
Quality key factors
Factor
Value
Sales Growth (5y)
-9.61%
EBIT Growth (5y)
-276.98%
EBIT to Interest (avg)
0
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
0
Tax Ratio
Tax Ratio is Negative%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0
ROE (avg)
0
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
-1.12
EV to EBIT
-4.96
EV to EBITDA
-6.72
EV to Capital Employed
1.47
EV to Sales
0.39
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-29.66%
ROE (Latest)
Negative BV
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Mildly Bullish
No Trend
OBV
Mildly Bearish
Mildly Bearish
Technical Movement
5What is working for the Company
NET PROFIT(HY)
Higher at LKR -5,861.23 MM
ROCE(HY)
Highest at 0%
-12What is not working for the Company
NET PROFIT(HY)
At LKR -5,861.23 MM has Grown at -51.62%
RAW MATERIAL COST(Y)
Grown by 48.28% (YoY
INVENTORY TURNOVER RATIO(HY)
Lowest at 5.67 times
DEBTORS TURNOVER RATIO(HY)
Lowest at 4.77 times
NET SALES(Q)
Lowest at LKR 11,640.29 MM
OPERATING PROFIT MARGIN(Q)
Lowest at -20.82 %
Here's what is working for Hela Apparel Holdings Plc
Net Profit
Higher at LKR -5,861.23 MM
than preceding 12 month period ended Dec 2025MOJO Watch
In the half year the company has already crossed Net Profit of the previous twelve months
Net Profit (LKR MM)
Here's what is not working for Hela Apparel Holdings Plc
Net Sales
At LKR 11,640.29 MM has Fallen at -35.93%
over average net sales of the previous four periods of LKR 18,167.02 MMMOJO Watch
Near term sales trend is extremely negative
Net Sales (LKR MM)
Net Profit
At LKR -5,861.23 MM has Grown at -51.62%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is negative
Net Profit (LKR MM)
Net Sales
Lowest at LKR 11,640.29 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (LKR MM)
Operating Profit Margin
Lowest at -20.82 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Inventory Turnover Ratio
Lowest at 5.67 times
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling inventory has slowed
Inventory Turnover Ratio
Debtors Turnover Ratio
Lowest at 4.77 times
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio
Raw Material Cost
Grown by 48.28% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






