Why is HelloFresh SE ?
1
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -13.73%, its profits have fallen by -97.5%
2
Below par performance in long term as well as near term
- Along with generating -13.73% returns in the last 1 year, the stock has also underperformed Germany DAX (TR) in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in E-Retail/ E-Commerce)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is HelloFresh SE for you?
High Risk, Medium Return
Absolute
Risk Adjusted
Volatility
HelloFresh SE
-49.21%
0.51
60.97%
Germany DAX (TR)
18.37%
1.26
19.31%
Quality key factors
Factor
Value
Sales Growth (5y)
17.36%
EBIT Growth (5y)
-190.96%
EBIT to Interest (avg)
7.34
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.27
Sales to Capital Employed (avg)
4.86
Tax Ratio
25.40%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0.00%
ROCE (avg)
92.22%
ROE (avg)
20.10%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.65
EV to EBIT
-6.64
EV to EBITDA
3.16
EV to Capital Employed
1.82
EV to Sales
0.14
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-27.38%
ROE (Latest)
-23.94%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Mildly Bullish
No Trend
OBV
Mildly Bullish
No Trend
Technical Movement
Not enough Data to analyse Financial Trend
Not enough Data to analyse Financial Trend
Here's what is working for HelloFresh SE
Net Sales - Quarterly
Highest at EUR 2,074 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (EUR MM)
Profit After Tax (PAT) - Quarterly
Highest at EUR nan MM.
in the last five periodsMOJO Watch
Near term PAT trend is positive
PAT (EUR MM)
Inventory Turnover Ratio- Half Yearly
Highest at times
in the last five half yearly periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Debtors Turnover Ratio- Half Yearly
Highest at times
in the last five half yearly periodsMOJO Watch
Company has been able to settle its Debtors faster
Debtors Turnover Ratio
Here's what is not working for HelloFresh SE
Operating Profit (PBDIT) - Quarterly
Lowest at EUR 0 MM.
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (EUR MM)
Operating Profit Margin - Quarterly
Lowest at 0.00%
in the last five quartersMOJO Watch
Company's efficiency has deteriorated
Operating Profit to Sales (EUR MM)
Cash and Cash Equivalents - Half Yearly
Lowest at EUR 0.00 MM
in the last six half yearly periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents (EUR MM)






