Why is Henan Rebecca Hair Products Co., Ltd. ?
1
Poor Management Efficiency with a low ROCE of 2.30%
- The company has been able to generate a Return on Capital Employed (avg) of 2.30% signifying low profitability per unit of total capital (equity and debt)
2
High Debt Company with a Debt to Equity ratio (avg) at times
- Poor long term growth as Net Sales has grown by an annual rate of 0.27% and Operating profit at -152.56% over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
- The company has been able to generate a Return on Equity (avg) of 0.97% signifying low profitability per unit of shareholders funds
3
Poor long term growth as Net Sales has grown by an annual rate of 0.27% and Operating profit at -152.56% over the last 5 years
4
Flat results in Sep 25
- CASH AND EQV(HY) Lowest at CNY 812 MM
5
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -31.03%, its profits have fallen by -1720.1%
- At the current price, the company has a high dividend yield of 0
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Footwear)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Henan Rebecca Hair Products Co., Ltd. for you?
High Risk, Medium Return
Absolute
Risk Adjusted
Volatility
Henan Rebecca Hair Products Co., Ltd.
-32.98%
0.62
39.73%
China Shanghai Composite
15.17%
1.58
14.20%
Quality key factors
Factor
Value
Sales Growth (5y)
0.27%
EBIT Growth (5y)
-152.56%
EBIT to Interest (avg)
1.24
Debt to EBITDA (avg)
13.27
Net Debt to Equity (avg)
0.53
Sales to Capital Employed (avg)
0.26
Tax Ratio
10.08%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
2.30%
ROE (avg)
0.97%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.25
EV to EBIT
-2392.90
EV to EBITDA
90.94
EV to Capital Employed
1.16
EV to Sales
3.74
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-0.05%
ROE (Latest)
-3.83%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bearish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bearish
Mildly Bullish
Technical Movement
6What is working for the Company
NET PROFIT(HY)
Higher at CNY 5.35 MM
RAW MATERIAL COST(Y)
Fallen by -20.14% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at 49.63 %
DEBTORS TURNOVER RATIO(HY)
Highest at 4.5 times
-1What is not working for the Company
CASH AND EQV(HY)
Lowest at CNY 812 MM
Here's what is working for Henan Rebecca Hair Products Co., Ltd.
Net Profit
Higher at CNY 5.35 MM
than preceding 12 month period ended Sep 2025MOJO Watch
In the half year the company has already crossed Net Profit of the previous twelve months
Net Profit (CNY MM)
Debt-Equity Ratio
Lowest at 49.63 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Debtors Turnover Ratio
Highest at 4.5 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Raw Material Cost
Fallen by -20.14% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Henan Rebecca Hair Products Co., Ltd.
Cash and Eqv
Lowest at CNY 812 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents






