Why is Hongbo Co. Ltd. ?
1
Poor Management Efficiency with a low ROCE of 0%
- The company has reported losses and also has negative networth. This is not a good sign for the investors. Either company will have to raise fresh capital or report profits to sustain going forward
2
Poor long term growth as Net Sales has grown by an annual rate of -5.30% and Operating profit at -307.69% over the last 5 years
3
With a fall in Net Sales of -86.99%, the company declared Very Negative results in Mar 26
- The company has declared negative results for the last 2 consecutive quarters
- PRE-TAX PROFIT(Q) At CNY -31.96 MM has Fallen at -130.69%
- NET PROFIT(Q) At CNY -31.7 MM has Fallen at -137.47%
- OPERATING CASH FLOW(Y) Lowest at CNY -172.34 MM
4
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -38.65%, its profits have fallen by -45.1%
5
Below par performance in long term as well as near term
- Along with generating -38.65% returns in the last 1 year, the stock has also underperformed China Shanghai Composite in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Hongbo Co. Ltd. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Hongbo Co. Ltd.
-43.06%
-0.41
54.70%
China Shanghai Composite
8.25%
1.20
14.07%
Quality key factors
Factor
Value
Sales Growth (5y)
-5.30%
EBIT Growth (5y)
-307.69%
EBIT to Interest (avg)
-2.89
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
-0.18
Sales to Capital Employed (avg)
0.43
Tax Ratio
9.77%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0
ROE (avg)
0.10%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
4.70
EV to EBIT
-22.05
EV to EBITDA
-30.29
EV to Capital Employed
5.01
EV to Sales
11.68
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-22.74%
ROE (Latest)
-20.26%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Mildly Bullish
Mildly Bearish
OBV
Mildly Bullish
Mildly Bearish
Technical Movement
2What is working for the Company
NET PROFIT(HY)
Higher at CNY -163.15 MM
-33What is not working for the Company
PRE-TAX PROFIT(Q)
At CNY -31.96 MM has Fallen at -130.69%
NET PROFIT(Q)
At CNY -31.7 MM has Fallen at -137.47%
OPERATING CASH FLOW(Y)
Lowest at CNY -172.34 MM
ROCE(HY)
Lowest at -21.77%
RAW MATERIAL COST(Y)
Grown by 24.23% (YoY
CASH AND EQV(HY)
Lowest at CNY 896.06 MM
DEBT-EQUITY RATIO
(HY)
Highest at 3.37 %
DEBTORS TURNOVER RATIO(HY)
Lowest at 1.47 times
NET SALES(Q)
Lowest at CNY 88.05 MM
Here's what is not working for Hongbo Co. Ltd.
Net Sales
At CNY 88.05 MM has Fallen at -86.99%
Year on Year (YoY)MOJO Watch
Near term sales trend is extremely negative
Net Sales (CNY MM)
Pre-Tax Profit
At CNY -31.96 MM has Fallen at -130.69%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (CNY MM)
Net Profit
At CNY -31.7 MM has Fallen at -137.47%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (CNY MM)
Operating Cash Flow
Lowest at CNY -172.34 MM
in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (CNY MM)
Net Sales
Lowest at CNY 88.05 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (CNY MM)
Cash and Eqv
Lowest at CNY 896.06 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents
Debt-Equity Ratio
Highest at 3.37 %
in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio
Debtors Turnover Ratio
Lowest at 1.47 times
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio
Raw Material Cost
Grown by 24.23% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






