Why is Imperial Brands Plc ?
1
The company is Net-Debt Free
- Poor long term growth as Net Sales has grown by an annual rate of 2.73% and Operating profit at -1.10% over the last 5 years
- The company is Net-Debt Free
2
Poor long term growth as Net Sales has grown by an annual rate of 2.73% and Operating profit at -1.10% over the last 5 years
- ROCE(HY) Lowest at 38.62%
- INTEREST COVERAGE RATIO(Q) Lowest at 771.3
- CASH AND EQV(HY) Lowest at GBP 497 MM
3
With ROE of 57.77%, it has a very expensive valuation with a 5.24 Price to Book Value
- Over the past year, while the stock has generated a return of -8.01%, its profits have fallen by -14%
4
Underperformed the market in the last 1 year
- Even though the market (FTSE 100) has generated returns of 17.87% in the last 1 year, the stock has hugely underperformed and has generate negative returns of -8.01% returns
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in FMCG)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Imperial Brands Plc for you?
Low Risk, Medium Return
Absolute
Risk Adjusted
Volatility
Imperial Brands Plc
-8.01%
1.06
20.73%
FTSE 100
17.87%
1.52
11.77%
Quality key factors
Factor
Value
Sales Growth (5y)
2.73%
EBIT Growth (5y)
-1.10%
EBIT to Interest (avg)
8.31
Debt to EBITDA (avg)
2.45
Net Debt to Equity (avg)
2.01
Sales to Capital Employed (avg)
1.17
Tax Ratio
14.65%
Dividend Payout Ratio
63.85%
Pledged Shares
0
Institutional Holding
0.15%
ROCE (avg)
22.79%
ROE (avg)
49.91%
Valuation Key Factors 
Factor
Value
P/E Ratio
9
Industry P/E
Price to Book Value
5.24
EV to EBIT
8.54
EV to EBITDA
7.22
EV to Capital Employed
2.18
EV to Sales
1.63
PEG Ratio
NA
Dividend Yield
691.26%
ROCE (Latest)
25.59%
ROE (Latest)
57.77%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Mildly Bullish
Moving Averages
Mildly Bullish (Daily)
KST
Bullish
Mildly Bearish
Dow Theory
Mildly Bearish
No Trend
OBV
Mildly Bearish
No Trend
Technical Movement
4What is working for the Company
OPERATING CASH FLOW(Y)
Highest at GBP 6,052 MM
DIVIDEND PAYOUT RATIO(Y)
Highest at 139.21%
DIVIDEND PER SHARE(HY)
Highest at GBP 6.47
-11What is not working for the Company
ROCE(HY)
Lowest at 38.62%
INTEREST COVERAGE RATIO(Q)
Lowest at 771.3
CASH AND EQV(HY)
Lowest at GBP 497 MM
DEBT-EQUITY RATIO
(HY)
Highest at 266.11 %
OPERATING PROFIT(Q)
Lowest at GBP 1,774 MM
OPERATING PROFIT MARGIN(Q)
Lowest at 19.53 %
PRE-TAX PROFIT(Q)
Lowest at GBP 1,207 MM
NET PROFIT(Q)
Lowest at GBP 765.32 MM
EPS(Q)
Lowest at GBP 0.59
Here's what is working for Imperial Brands Plc
Operating Cash Flow
Highest at GBP 6,052 MM
in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (GBP MM)
Dividend per share
Highest at GBP 6.47
in the last five yearsMOJO Watch
Company is distributing higher dividend from profits generated
DPS (GBP)
Dividend Payout Ratio
Highest at 139.21%
in the last five yearsMOJO Watch
Company is distributing higher proportion of profits generated as dividend
DPR (%)
Here's what is not working for Imperial Brands Plc
Interest Coverage Ratio
Lowest at 771.3
in the last five periodsMOJO Watch
The company's ability to manage interest payments is deteriorating
Operating Profit to Interest
Operating Profit
Lowest at GBP 1,774 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (GBP MM)
Operating Profit Margin
Lowest at 19.53 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Pre-Tax Profit
Lowest at GBP 1,207 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (GBP MM)
Net Profit
Lowest at GBP 765.32 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (GBP MM)
EPS
Lowest at GBP 0.59
in the last five periodsMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (GBP)
Cash and Eqv
Lowest at GBP 497 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents
Debt-Equity Ratio
Highest at 266.11 %
in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio






