Why is Jiangsu Phoenix Publishing & Media Corp., Ltd. ?
1
Poor long term growth as Net Sales has grown by an annual rate of 2.62% and Operating profit at 12.21% over the last 5 years
2
The company has declared Negative results for the last 3 consecutive quarters
- NET PROFIT(HY) At CNY 759.78 MM has Grown at -50.84%
- OPERATING CASH FLOW(Y) Lowest at CNY 1,926.97 MM
- ROCE(HY) Lowest at 8.81%
3
With ROE of 9.82%, it has a very attractive valuation with a 1.32 Price to Book Value
- Over the past year, while the stock has generated a return of -1.80%, its profits have fallen by -25.4%
- At the current price, the company has a high dividend yield of 4.8
4
Underperformed the market in the last 1 year
- Even though the market (China Shanghai Composite) has generated returns of 14.77% in the last 1 year, the stock has hugely underperformed and has generate negative returns of -1.80% returns
How much should you hold?
- Overall Portfolio exposure to Jiangsu Phoenix Publishing & Media Corp., Ltd. should be less than 10%
- Overall Portfolio exposure to Media & Entertainment should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Jiangsu Phoenix Publishing & Media Corp., Ltd. for you?
Low Risk, Low Return
Absolute
Risk Adjusted
Volatility
Jiangsu Phoenix Publishing & Media Corp., Ltd.
-1.8%
-0.38
21.49%
China Shanghai Composite
14.77%
1.01
14.58%
Quality key factors
Factor
Value
Sales Growth (5y)
2.62%
EBIT Growth (5y)
12.21%
EBIT to Interest (avg)
97.40
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.28
Sales to Capital Employed (avg)
0.71
Tax Ratio
24.57%
Dividend Payout Ratio
79.66%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
11.53%
ROE (avg)
12.48%
Valuation Key Factors 
Factor
Value
P/E Ratio
13
Industry P/E
Price to Book Value
1.32
EV to EBIT
9.75
EV to EBITDA
7.30
EV to Capital Employed
1.74
EV to Sales
1.13
PEG Ratio
NA
Dividend Yield
4.82%
ROCE (Latest)
17.85%
ROE (Latest)
9.82%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Mildly Bearish (Daily)
KST
Bearish
Mildly Bearish
Dow Theory
Mildly Bullish
Mildly Bearish
OBV
Mildly Bearish
No Trend
Technical Movement
3What is working for the Company
RAW MATERIAL COST(Y)
Fallen by -22.42% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at -27.17 %
INVENTORY TURNOVER RATIO(HY)
Highest at 5.01%
-13What is not working for the Company
NET PROFIT(HY)
At CNY 759.78 MM has Grown at -50.84%
OPERATING CASH FLOW(Y)
Lowest at CNY 1,926.97 MM
ROCE(HY)
Lowest at 8.81%
Here's what is working for Jiangsu Phoenix Publishing & Media Corp., Ltd.
Debt-Equity Ratio
Lowest at -27.17 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Inventory Turnover Ratio
Highest at 5.01%
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Raw Material Cost
Fallen by -22.42% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Jiangsu Phoenix Publishing & Media Corp., Ltd.
Net Profit
At CNY 759.78 MM has Grown at -50.84%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (CNY MM)
Operating Cash Flow
Lowest at CNY 1,926.97 MM and Fallen
In each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (CNY MM)






