Why is Kjell Group AB ?
1
Poor Management Efficiency with a low ROCE of 6.09%
- The company has been able to generate a Return on Capital Employed (avg) of 6.09% signifying low profitability per unit of total capital (equity and debt)
2
The company is Net-Debt Free
- Poor long term growth as Operating profit has grown by an annual rate -204.80% of over the last 5 years
- The company is Net-Debt Free
- The company has been able to generate a Return on Equity (avg) of 5.24% signifying low profitability per unit of shareholders funds
3
Poor long term growth as Operating profit has grown by an annual rate -204.80% of over the last 5 years
4
The company has declared negative results for the last 5 consecutive quarters
- OPERATING CASH FLOW(Y) Lowest at SEK 31.27 MM
- PRE-TAX PROFIT(Q) At SEK -27.08 MM has Fallen at -71.39%
- NET PROFIT(Q) At SEK -27.6 MM has Fallen at -74.25%
5
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of 33.44%, its profits have fallen by -2390.3%
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in E-Retail/ E-Commerce)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Kjell Group AB for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Kjell Group AB
33.44%
-0.39
55.85%
OMX Stockholm 30
30.13%
1.89
15.95%
Quality key factors
Factor
Value
Sales Growth (5y)
-1.87%
EBIT Growth (5y)
-204.80%
EBIT to Interest (avg)
2.29
Debt to EBITDA (avg)
2.07
Net Debt to Equity (avg)
0.50
Sales to Capital Employed (avg)
1.63
Tax Ratio
23.09%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
6.09%
ROE (avg)
5.24%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.12
EV to EBIT
-4.13
EV to EBITDA
7.32
EV to Capital Employed
1.09
EV to Sales
0.50
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-26.36%
ROE (Latest)
-38.51%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bullish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Sideways
Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Bullish
Mildly Bullish
Dow Theory
Mildly Bullish
No Trend
OBV
Bullish
Bullish
Technical Movement
3What is working for the Company
NET PROFIT(HY)
Higher at SEK -29.62 MM
DEBT-EQUITY RATIO
(HY)
Lowest at 48.43 %
-24What is not working for the Company
OPERATING CASH FLOW(Y)
Lowest at SEK 31.27 MM
PRE-TAX PROFIT(Q)
At SEK -27.08 MM has Fallen at -71.39%
NET PROFIT(Q)
At SEK -27.6 MM has Fallen at -74.25%
ROCE(HY)
Lowest at -41.97%
INTEREST COVERAGE RATIO(Q)
Lowest at 267.86
RAW MATERIAL COST(Y)
Grown by 40.88% (YoY
NET SALES(Q)
Lowest at SEK 487.37 MM
OPERATING PROFIT(Q)
Lowest at SEK 27.41 MM
Here's what is working for Kjell Group AB
Debt-Equity Ratio
Lowest at 48.43 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Here's what is not working for Kjell Group AB
Pre-Tax Profit
At SEK -27.08 MM has Fallen at -71.39%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (SEK MM)
Net Profit
At SEK -27.6 MM has Fallen at -74.25%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (SEK MM)
Operating Cash Flow
Lowest at SEK 31.27 MM and Fallen
In each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (SEK MM)
Interest Coverage Ratio
Lowest at 267.86
in the last five periodsMOJO Watch
The company's ability to manage interest payments is deteriorating
Operating Profit to Interest
Net Sales
Lowest at SEK 487.37 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (SEK MM)
Operating Profit
Lowest at SEK 27.41 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (SEK MM)
Raw Material Cost
Grown by 40.88% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






