Why is Online Brands Nordic AB ?
1
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -17.87%, its profits have risen by 75%
2
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -17.87% returns in the last 1 year, the stock has also underperformed OMX Stockholm 30 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in E-Retail/ E-Commerce)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Online Brands Nordic AB for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Online Brands Nordic AB
-17.87%
-0.36
43.01%
OMX Stockholm 30
10.97%
0.59
18.59%
Quality key factors
Factor
Value
Sales Growth (5y)
60.95%
EBIT Growth (5y)
-17.70%
EBIT to Interest (avg)
-0.45
Debt to EBITDA (avg)
1.93
Net Debt to Equity (avg)
0.22
Sales to Capital Employed (avg)
1.63
Tax Ratio
75.00%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
2.05%
ROE (avg)
1.78%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
2.07
EV to EBIT
90.70
EV to EBITDA
16.56
EV to Capital Employed
1.79
EV to Sales
0.99
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
1.97%
ROE (Latest)
-0.67%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Mildly Bearish
Bullish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bearish
Mildly Bearish
Technical Movement
6What is working for the Company
NET PROFIT(HY)
Higher at SEK 0.88 MM
DEBTORS TURNOVER RATIO(HY)
Highest at 37.31 times
INVENTORY TURNOVER RATIO(HY)
Highest at 4.1 times
NET SALES(Q)
Highest at SEK 149.9 MM
-15What is not working for the Company
PRE-TAX PROFIT(Q)
At SEK 1.8 MM has Fallen at -74.65%
NET PROFIT(Q)
At SEK -0.72 MM has Fallen at -122.5%
RAW MATERIAL COST(Y)
Grown by 78.76% (YoY
Here's what is working for Online Brands Nordic AB
Debtors Turnover Ratio
Highest at 37.31 times and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Net Sales
Highest at SEK 149.9 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (SEK MM)
Inventory Turnover Ratio
Highest at 4.1 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Depreciation
Highest at SEK 6.8 MM
in the last five periodsMOJO Watch
The expenditure on assets done by the company may have gone into operation
Depreciation (SEK MM)
Here's what is not working for Online Brands Nordic AB
Pre-Tax Profit
At SEK 1.8 MM has Fallen at -74.65%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (SEK MM)
Net Profit
At SEK -0.72 MM has Fallen at -122.5%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (SEK MM)
Raw Material Cost
Grown by 78.76% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






