Why is Profoto Holding AB ?
1
With a fall in Net Profit of -45.1%, the company declared Very Negative results in Jun 25
- OPERATING CASH FLOW(Y) Lowest at SEK 128 MM
- PRE-TAX PROFIT(Q) At SEK 18 MM has Fallen at -43.31%
- NET PROFIT(Q) At SEK 14 MM has Fallen at -42.94%
2
With ROE of 21.57%, it has a expensive valuation with a 1.27 Price to Book Value
- The stock is trading at a discount compared to its peers' average historical valuations
- Over the past year, while the stock has generated a return of -75.70%, its profits have fallen by -29.3%
3
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -75.70% returns in the last 1 year, the stock has also underperformed OMX Stockholm 30 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Electronics & Appliances)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Profoto Holding AB for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Profoto Holding AB
-75.7%
-1.54
55.23%
OMX Stockholm 30
8.01%
0.44
18.11%
Quality key factors
Factor
Value
Sales Growth (5y)
0.54%
EBIT Growth (5y)
-26.30%
EBIT to Interest (avg)
20.46
Debt to EBITDA (avg)
0.27
Net Debt to Equity (avg)
0.63
Sales to Capital Employed (avg)
1.38
Tax Ratio
21.97%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
71.52%
ROE (avg)
37.69%
Valuation Key Factors 
Factor
Value
P/E Ratio
6
Industry P/E
Price to Book Value
1.27
EV to EBIT
5.66
EV to EBITDA
4.27
EV to Capital Employed
1.18
EV to Sales
0.99
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
20.85%
ROE (Latest)
21.57%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
Bullish
Bullish
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
No Trend
No Trend
OBV
Bullish
No Trend
Technical Movement
0What is working for the Company
NO KEY POSITIVE TRIGGERS
-25What is not working for the Company
OPERATING CASH FLOW(Y)
Lowest at SEK 128 MM
PRE-TAX PROFIT(Q)
At SEK 18 MM has Fallen at -43.31%
NET PROFIT(Q)
At SEK 14 MM has Fallen at -42.94%
INTEREST(HY)
At SEK 12 MM has Grown at 100%
ROCE(HY)
Lowest at 25.51%
RAW MATERIAL COST(Y)
Grown by 26.6% (YoY
CASH AND EQV(HY)
Lowest at SEK 91 MM
DEBTORS TURNOVER RATIO(HY)
Lowest at 6.19%
OPERATING PROFIT(Q)
Lowest at SEK 30 MM
OPERATING PROFIT MARGIN(Q)
Lowest at 17.54 %
Here's what is not working for Profoto Holding AB
Pre-Tax Profit
At SEK 18 MM has Fallen at -43.31%
over average net sales of the previous four periods of SEK 31.75 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (SEK MM)
Net Profit
At SEK 14 MM has Fallen at -42.94%
over average net sales of the previous four periods of SEK 24.54 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (SEK MM)
Operating Cash Flow
Lowest at SEK 128 MM and Fallen
In each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (SEK MM)
Interest
At SEK 12 MM has Grown at 100%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (SEK MM)
Operating Profit
Lowest at SEK 30 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (SEK MM)
Operating Profit Margin
Lowest at 17.54 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Cash and Eqv
Lowest at SEK 91 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents
Debtors Turnover Ratio
Lowest at 6.19%
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio
Raw Material Cost
Grown by 26.6% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






